August 11, 2005 15:13 ET

Cisco CMO to Stress Healthy Balance of Creativity and Accountability in Chief Marketing Officer (CMO) Council European Summit 2005 Keynote

London Event Brings Together Top European Technology Brand Marketing Executives for Interactive Discussion and Debates

LONDON -- (MARKET WIRE) -- August 11, 2005 -- The Chief Marketing Officer (CMO) Council, an influential group of global technology marketing executives, will convene at the Conrad Hotel in London on November 17-18 to address new challenges, trends and dynamics in global technology marketing.

The conference theme, "Perfecting the Art; Advancing the Science," will be introduced in the keynote address by James Richardson, senior vice president, CMO, Cisco Systems, who will talk about the need for technology marketers to balance creativity with business accountability.

The CMO Council's European Summit is the premier thought leadership and networking event for the CMO Council, an organization of more than 1,500 marketing decision makers from the technology and telecom industries. Members control more than $45 billion in annual marketing and media expenditures and represent most major global brands.

Ian Ryder, VP brand & communications EMEA, Unisys, will follow James Richardson to present "Managing a Global Brand." An international speaker, chairman, author and lecturer on the subjects of brand strategy, reputation and customer management, and a Fellow of the Chartered Institute of Marketing, Ryder has pioneered some breakthrough thinking in marketing.

Stephen Yeo, marketing director UK, Dell, and Katharyn White, VP marketing Northeast Europe, IBM, will participate in a "face-off" debate entitled "The Channel: Direct or Indirect?" where each will highlight the benefits of their channel strategy followed by audience debate and Q&A.

Other presentations on the world-class agenda include:

--  "Marketing in an e-World" -- Ron Spithill, executive vice president,
    CMO, Alcatel
--  "Predicting the Market" -- Philippe Kalmbach, marketing director DFIS
    Division, Kodak EAMER
--  "Larger than Life Marketing" -- Trevor Salomon, EMEA enterprise
    marketing director, Adobe Systems; Mark Brailey, director CMG EMEA, Intel;
    Susan Macke, VP sales & marketing EMEA, Nokia; Claus-Peter Unterberger, VP
    marketing EMEA, Oracle
"The format of the European Summit is very interactive," said Ian McCann, European director, CMO Council. "It includes keynote addresses, short presentations followed by roundtable debate and working sessions, plus panels. CMO Council members enjoy debating and sharing their opinions, so I expect a lively event with extensive opportunities for learning and career development."

Donovan Neale-May, executive director of the CMO Council, commented: "The London CMO Council Summit is the premier thought leadership and peer-level networking event for technology marketers across Europe. We have a stellar line-up of presenters who will challenge conventional thinking and the status quo."

For more information about the CMO Council European Summit, or to register, go to

The London event follows the flagship North American CMO Summit 2005, set for Oct. 27-28 in Monterey, Calif. Top-level marketers from Intel, IBM, Xerox, HP and more will impart real-world examples of the On-Demand Marketing model. For more information, visit

About the CMO Council

The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. Based in Silicon Valley, the Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector. Nearly 1,500 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $45 billion in global marketing expenditures for many of the world's foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. For more information, please visit our web site at

The CMO Council is represented through regional chapters that convene in technology centers worldwide under the auspices and administration of GlobalFluency, the Independent Network of Influence. Spearheaded by Silicon Valley-based Neale-May & Partners‚ GlobalFluency consists of 114 offices employing over 650 professionals through its 41 agency partners in 72 countries. Together‚ these organizations represent more than $60 million in billings from scores of clients across the information technology‚ communications‚ systems integration and Internet service sectors. More information is available at

Contact Information

  • Media Contact:
    Scott Van Camp
    CMO Council
    212-213-5400 x216
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