July 22, 2009 13:45 ET

City of Toronto Improves Transportation Services

Partnership provides instant traffic information to Toronto commuters

Attention: City Editor, Environment Editor, News Editor, Tech/Telecomm Editor, Transportation Editor TORONTO, ONTARIO--(Marketwire - July 22, 2009) - The City of Toronto is pleased to announce, through the cooperation of Intellione and Rogers Wireless, it has completed testing and is using real-time road speed information known as io-trafficSM from Intellione as a data source in the Toronto Transportation Service's Traffic Management Centre (TMC).

The Intellione system uses ordinary signals from mobile networks to calculate road speeds in real time, then reports traffic as a congestion map overlay on the City's internal Transnomis system. Road speeds are now measured and reported on virtually every freeway, collector and city street in the Greater Toronto Area.

"We've had the Intellione data in-house since late last year and are impressed with the accuracy, particularly when compared to traditional field measurement systems. Even more important, is the high quality coverage on major arterials and city streets, where it has never before been practical or possible to collect. During this past November's horrendous accident, when a truck rolled off the southbound ramp of Highway 427 to the Gardiner Eastbound, we were able to monitor all adjacent road congestion and thereby adjust traffic signal lights timing to improve traffic flow," said Bruce Zvaniga, P. Eng., Manager, Urban Traffic Control Systems. Another critical situation occurred in January during the west-end blackout. Our traffic engineers were able to monitor traffic back-ups almost instantaneously, enabling us to react proactively, thereby mitigating conditions for Toronto drivers and transit users."

"Rogers Wireless is pleased to work with Intellione to provide innovative technology and help the City's Transportation Services division in the management of traffic in the Greater Toronto Area," said Ddin Morbi, General Manager of Wholesale Distribution, Rogers Wireless Inc.

"We look forward to continuing to work with the City to find other ways in which io-traffic can help optimize existing road use and contribute to new roadway planning decisions," added Bill Tapscott, Managing Director for Canada at Intellione. The City is currently exploring ways to expand the capability to further benefit Toronto's growing number of commuters, including digital message boards showing drive times between common GTA landmarks.
/For further information: About City of Toronto
Toronto is Canada's largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. Toronto has won numerous awards for quality, innovation and efficiency in delivering public services. 2009 marks the 175th anniversary of Toronto's incorporation as a city. Toronto's government is dedicated to prosperity, opportunity and livability for all its residents.

About Intellione
Intellione’s patented system measures traffic on all roadways within 30 seconds and relays live, personalized traffic advice to commuters via smart phones and the Web. For mobile marketers, Intellione makes direct, in-route connections between advertisers and consumers with easy-to-create and highly effective location-based advertising. (

About Rogers Wireless
Rogers Wireless provides wireless voice and data communications services across Canada to more than 8 million customers under both the Rogers Wireless and Fido brands. Proven to operate Canada's fastest mobile data network as well as the most reliable network for voice with the clearest reception and fewest dropped calls, Rogers Wireless is Canada's largest wireless provider and the only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries/areas with its GSM based services, Rogers Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit

Eileen Lotz

Michelle Ghandour
Rogers Wireless Inc.


Contact Information

  • Eileen Lotz, Director, Corporate Communications, Intellione
    Primary Phone: 404-969-3768
    Secondary Phone: 404-969-3700