SOURCE: MGM Mirage

MGM MIRAGE

November 18, 2009 11:40 ET

CityCenter Web Site Brings Groundbreaking New Las Vegas Destination to Life

Three-Dimensional Video Navigation Immerses User in the CityCenter Experience

LAS VEGAS, NV--(Marketwire - November 18, 2009) - An evolutionary destination designed to transform Las Vegas at its core, CityCenter will be unveiled to the world this December. Yet now, weeks before the groundbreaking project opens its doors to the public, people everywhere can sample some of the energy and sophistication of CityCenter without ever leaving their chairs. Just launched, CityCenter's new Web site, www.citycenter.com, takes visitors on an interactive cinematic journey, allowing them to discover virtually why CityCenter is destined to forever change the face of the Las Vegas Strip.

CityCenter is an unparalleled urban development brought to life by eight world-renowned architects. Much more than a collection of resorts and residences in the center of the Las Vegas Strip, CityCenter will be a community -- a welcoming environment for people to gather, relax and enjoy. Great pedestrian corridors, dynamic public spaces, authentic richness and diversity of experiences will evoke the energy of the world's most exciting places. Highly innovative and inviting, CityCenter's newly launched site epitomizes the very essence of this extraordinary resort destination.

"Through cutting-edge technology, this new site provides the best online experience for our guests," said Bobby Baldwin, CityCenter's president and CEO. "Travelers planning a trip to Las Vegas can visit the site and within moments understand why CityCenter will be the destination of choice on the Las Vegas Strip."

From the moment visitors enter the site they have the opportunity to craft their own journey. Just as within CityCenter itself, intrigue awaits around every corner, enticing guests to delve deeper into the project, learning and experiencing along the way. Moving the mouse over the various resort images makes options come alive, while the click of a button pulls viewers into CityCenter via cinematic flythroughs. Full-motion 3-D video treats visitors to a compelling visual tour, providing the sensation of actually being in the center of the city.

"The quality of CityCenter, with its range of amenities, the acclaim of those who helped bring it to life and the ambitious cultural and ecological accomplishments demanded an unconventional approach," said John Schadler, managing partner of SK+G, the Web site's designer.

Once stopped on the image of a particular resort, a simple click provides users with general information, a link to the hotel's individual Web site, and additional options, including a video exploration highlighting the unique character of each resort and the amenities available.

Functional layouts make navigation user-friendly, with no need to back-button click to continue exploration. Dedicated links take visitors to information regarding CityCenter's unprecedented public Fine Art Collection and the award-winning architects behind the project. Also easily accessible via a dedicated link are details on the development's commitment to sustainability. Upon opening CityCenter will be one of the world's largest green developments, having already earned several Leadership in Energy and Environmental Design (LEED®) Gold certifications.

A unique directory allows users to search by category -- from dining and spa to entertainment, accommodations and shopping -- to discover more about the vast array of offerings available throughout the destination and help guests plan their visit in advance.

With the same ease, visitors looking to simply book their vacation at a CityCenter resort get immediate access to reservations from every page of the site.

"In developing this Web site, we focused on establishing an immersive, first-person perspective that puts the entire collection of CityCenter's brands at the visitor's fingertips," Schadler said. "We utilized full-motion 3-D elements as the basis of navigation to draw visitors in while providing an enhanced sense of both scale and detail. The goal is to intrigue guests by giving them a quick taste of the CityCenter experience and its rich list of offerings."

About CityCenter

CityCenter is an unprecedented urban metropolis opening in December 2009 on 67 acres between Bellagio and Monte Carlo resorts on the Las Vegas Strip. CityCenter is a joint venture between MGM MIRAGE (NYSE: MGM) and Infinity World Development Corp, a subsidiary of Dubai World. CityCenter will feature ARIA, a 61-story, 4,004-room gaming resort; luxury non-gaming hotels including Las Vegas' first Mandarin Oriental and Vdara Hotel & Spa; Veer Towers, the development's only strictly residential buildings; and Crystals, a 500,000-square-foot retail and entertainment district. Vdara, Mandarin Oriental, Las Vegas and Veer Towers will include approximately 2,400 residences total. Additionally, The Harmon, a 400-room luxury boutique hotel, is slated to open at CityCenter in late 2010. CityCenter also will feature a resident Cirque du Soleil production celebrating the timeless musical legacy of Elvis Presley; and an unparalleled Fine Art Collection with works by acclaimed artists including Maya Lin, Jenny Holzer, Nancy Rubins, Claes Oldenburg and Coosje van Bruggen, among others. CityCenter is a design collaboration between MGM MIRAGE and eight internationally acclaimed architectural firms including Pelli Clarke Pelli, Kohn Pedersen Fox, Helmut Jahn, RV Architecture LLC led by Rafael Viñoly, Foster + Partners*, Studio Daniel Libeskind*, David Rockwell and Rockwell Group, and Gensler. At the forefront of sustainability, CityCenter will be one of the world's largest green developments. ARIA and Vdara are the first Las Vegas hotels to achieve LEED® Gold certification by the U.S. Green Building Council. Crystals also has received LEED® Gold certification, making it the world's largest retail district to receive this level of recognition. CityCenter's remaining venues are poised to receive a combination of LEED Gold and Silver ratings. For more information about CityCenter, please visit www.citycenter.com.

About SK+G

Headquartered in Las Vegas, SK+G is a premier leisure and lifestyle marketing agency providing strategic branding and retail expertise to leading companies throughout the U.S. Agency principals John Schadler and Jerry Kramer founded SK+G in 1999 and it has grown rapidly in a short time span, currently employing more than 100 people, with billings in excess of $100 million on an annual and capitalized basis. SK+G's clients represent blue-chip brands in the hospitality, gaming, resort, entertainment, real estate and retail categories including CityCenter, Las Vegas; ARIA Resort & Casino; Mandarin Oriental, Las Vegas; The Grand Del Mar, Montage Hotels, Resorts & Residences, Borgata Hotel Casino & Spa (Atlantic City), Pinnacle Entertainment, Agassi Graf Holdings, Andre Agassi Foundation and Nevada Cancer Institute. For more information on SK+G, visit www.skgadv.com or call (702) 478-4000.

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