June 22, 2010 13:16 ET

CitySquares + SCVNGR = Small Business Success

Partnership Connects Small Businesses and Customers Through Local-Based Social Gaming

BOSTON, MA--(Marketwire - June 22, 2010) -  How can a pizza shop get more customers strolling by to come in for a hot slice? By sprinkling on a topping of location-based fun.

Online hyper-local business directory CitySquares is teaming up with SCVNGR to help small businesses increase current customer engagement and improve their own visibility and branding. By building great challenges on SCVNGR, local businesses attract new customers, engage them with a fun, in-store mobile experience that uses easy QR code technology, reward them for participating and more.

"Engaging the millions of local businesses people love is key to helping us build a game layer on top of the world," said SCVNGR's Chief Ninja and founder Seth Priebatsch. "Now they can engage their customers right on their mobile phones with a quick, fun experience and generate a ton of valuable, viral buzz."

"We think this partnership is the perfect opportunity to get people excited about the small businesses in their neighborhood, explore their city and get introduced to SCVNGR's platform," said Ben Saren, CEO of CitySquares. "These personalized challenges get participants more engaged with their local businesses and community. It's a brave new world out there, and businesses are catching on and understanding the value to be had."

CitySquares has hand-picked 60 select small businesses in Boston, New York and San Francisco to participate in this beta program. Each small business has created a quick, fun challenge on SCVNGR. These challenges range from special treats at San Francisco's Bow Wow Meow boutique pet shop to winning a free dessert at Boston's Aquitaine. To learn more about the program, please visit

About CitySquares
Since its launch in 2005, has been providing local businesses with an opportunity to reach out to a highly targeted local online audience through its highly trafficked, consumer facing website. Businesses are able to fully customize their advertising campaign with SEO tools, content management, content syndication tools, email newsletters, video, offline tools, and much more. Users are able to easily find this content, rate businesses, review them, and contribute other kinds of content.

SCVNGR is part game, part game platform. Playing SCVNGR is all about going places, doing challenges and earning points. SCVNGR is played via a free iPhone/Android app. Any individual or enterprise can also build on SCVNGR by adding challenges at their favorite locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit to learn more.

Contact Information

  • Media contact
    LaunchSquad for SCVNGR
    Mike Farber or Emilie Cole
    Scvngr [at] launchsquad [dot] com
    Boston office: 617-452-0812
    San Francisco: 415-625-8555