SOURCE: ClairMail, Inc.

ClairMail, Inc.

April 26, 2010 08:00 ET

ClairMail Unveils Mobile Payments Strategy Including New Intelligent Payments Solution

New Partnership With CashEdge Enables Integration of Person-to-Person Mobile Payments Capability Into ClairMail Platform

SEATTLE, WA--(Marketwire - April 26, 2010) - NACHA PAYMENTS 2010 -- ClairMail, Inc., the leader in mobile banking and payment solutions, today introduced its new Intelligent Payments Solution, as part of a unique mobile payments strategy designed to utilize a financial institution's existing payment infrastructure and capabilities. The new solution uses a platform-based approach and leverages ClairMail's recently announced Mobile Connectivity Architecture (MCA) to deliver a variety of mobile applications including bill payment, mobile remote deposit capture (RDC), person-to-person (P2P) payments, gift card top-ups, merchant offers, and international remittance.

The bill payment and Mobile RDC functionality will be available in the second quarter 2010, while the other applications will be introduced later this year. Future releases will also include capabilities for Near Field Communications (NFC) and mWallet.

ClairMail's Intelligent Payments Solution leverages the company's strengths in alerting, personalization, connectivity, orchestration and convergence to provide a mobile payments platform to financial institutions (FIs) that is:

  • FI Friendly: Custom connectivity to support any payment method now and in the future. This approach maximizes the FI's control and monetization over the payments process, and enables them to continue to be the centerpiece for facilitating money movement for their customers;
  • Future Proof: Open platform that can work seamlessly with the FI's chosen payment method and makes it easy to migrate to other payment alternatives in the future;
  • End-to-End: Orchestration of the entire payment workflow across the participants, the bank and multiple payment methods. This includes informing/billing of the originator, initiation of the payment, routing and delivering of the funds and confirming the payment completion and delivery of funds;
  • Personalized and Simplified: Simple user experience that allows consumers a choice between cost and speed to settle a payment transaction, supported by intelligent interaction with the underlying payment system or systems.

"As financial institutions look to take advantage of the mobile channel to better engage their customers, provide new services and maximize revenue, ClairMail has established itself as a strong partner to build a scalable platform for mobile payment capabilities above and beyond generic mobile banking capabilities," said Nick Holland, senior analyst at Aite Group.

"There has been a lot of hype about the emergence of alternative payment networks, but based on consumer research suggesting that the overwhelming majority of people would prefer to use bank provided services to enable payments, we are focused on helping financial institutions leverage our mobile banking platform to deploy payment capability for their customers," said Pete Daffern, CEO of ClairMail. "Our approach enables banks to drive adoption and maximize revenue today, while scaling for growth to serve new product functionality and extend across other business lines in the future. Our new alliance with CashEdge is a great first step in executing our mobile payments strategy to engage with strategic partners that provide complete end-to-end solutions that integrate into our platform and deliver a seamless user experience."

ClairMail Signs Partnership with CashEdge
ClairMail also announced an agreement with CashEdge, Inc., the leading provider of Intelligent Money Movement™ services, to provide financial institutions (FIs) with connectivity to CashEdge's Popmoney™ through the ClairMail platform. As a result of the relationship, ClairMail customers will have the ability to provide consumers with a secure, consistent mobile banking and P2P payments experience.

Through integration with ClairMail's platform, the two companies will enable FIs to offer their customers the ability to send payments by simply using the email address or mobile phone number of the recipient. Each FI can custom brand the Popmoney™ mobile experience, which provides consumers the security of using a service offered directly from their bank. This integrated mobile P2P banking solution will also give consumers greater control over all aspects of their personal finances, enabling them to make payments to others at any time.

"With the increasing adoption of smarter mobile devices, consumers are looking at the mobile channel to move money and take more control of their finances through richer engagement with their financial institution," said Neil Platt, Senior Vice President and General Manager, US Banking, CashEdge Inc. "By teaming with ClairMail, we are able to broaden the scope of our reach and increase usage of Popmoney™ by integrating across its deep customer network."

About ClairMail
ClairMail is the leading provider of mobile solutions for banking, payment and card services. ClairMail provides a technology platform designed to help financial institutions realize the strategic potential of mobile banking, driving new levels of customer trust and loyalty, facilitating cross-sell opportunities and enabling near term, measurable cost savings. Financial institutions of all sizes now have an opportunity to reach 100% of their customer base and proactively deliver personalized content through multi-level alerting and triple-play convergence capabilities via a central customer interface. ClairMail's platform also offers multi-channel enrollment options to maximize mobile adoption and ROI, regardless of mobile device, carrier or back-end financial system. Founded in 2004, ClairMail is headquartered in Novato, Calif. For more information call (415) 884-7270 or visit

About CashEdge
CashEdge is a leading provider of Intelligent Money Movement™ solutions for financial institutions, including mobile and online person-to-person (P2P) payments, account transfers, account opening and funding, small business applications and financial account aggregation. The Company's clients include hundreds of leading financial institutions, including seven of the ten largest banks in the country, for which they move more than $50B every year. CashEdge's newest offering, Popmoney™, is a bank-enabled P2P service that is live at leading banks in the U.S.

CashEdge's industry-leading products include Popmoney™ for person-to-person payments; OpenNow®/FundNow® for new account opening and funding; TransferNow® for Consumers, which includes Me-to-Me and Third Party Transfers; and TransferNow® for Small Businesses, which includes Invoicing, Me-to-Me Transfers, Employee Payments and Vendor Payments. All CashEdge products are supported by industry-leading risk management capabilities that leverage proprietary technology to help financial institutions mitigate risk and decrease fraud exposure.

The Company is headquartered in New York with offices in Silicon Valley and India. For more information, visit

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