Myscreen Mobile, Inc.

Myscreen Mobile, Inc.

October 27, 2009 16:42 ET

Claro Brazil Announces Agreement with MyScreen

SAO PAOLO, BRAZIL and TORONTO, ONTARIO--(Marketwire - Oct. 27, 2009) - Claro Brazil today announced the execution of an Agreement with MyScreen Mobile, Inc. ("MyScreen") (PINK SHEETS:MYSL)(FRANKFURT:WICI) confirming the launch of MyScreen services in Brazil during the 4th quarter of 2009.

Under the Agreement, MyScreen will deploy its revolutionary patent-pending mobile advertising solution in partnership with Claro, the Brazilian subsidiary of America Movil, the largest Mobile Network Operator group in the region.

MyScreen's mobile advertising solution helps brand advertisers deliver targeted full-screen advertisements to opt-in subscribers at the end of every call. Delivery is based on their demographic and interest profile and the brand advertiser's relevance to their specific interests. In return, subscribers accumulate rewards for each advertisement viewed on their phone which are redeemable for free services from Claro. Subscribers have full control to define the content they find relevant and are not impacted by interruption to their normal calling behaviour.

"Through this partnership with MyScreen, Claro is demonstrating a clear commitment to its forty plus million subscribers in Brazil as they participate in bringing a whole new level of rewards to them", said Maurizio Angelone, CEO at MyScreen.

"Claro subscriber's will benefit by receiving free services while receiving ads and special offers from the brands they love, we see this innovative partnership including subscribers, advertisers, Claro and MyScreen as a first step towards ad supported services at Claro", stated Claro Brazil CEO Joao Cox.

Pioneer in mobile marketing in Brazil, Claro offers diverse solutions to the brand advertising market. MyScreen solution comes to add value and become an innovative option for Brazilian advertisers.

About MyScreen
MyScreen is a leading content publisher that partners with mobile operators and advertisers to deliver premium permission and incentive-based advertising through a unique patent pending technology. As innovators in Mobile Advertising, MyScreen is building extensive relationships throughout the Mobile Advertising ecosystem including The MyScreen Agency that works with advertising agencies and brands to determine their optimal mobile strategy.

About Claro
Claro is a leading wireless carrier in Brazil. Founded in September 2003, it has licenses to operate nationally and currently serves more than 42 million customers.

In November 2007, Claro initiated its operation of third generation services (3G). Actually, Claro 3G is already available to a potential market of more than 100 million people in more than 380 cities, markets where mobile broad band and video calling, amongst other services, have already been made available.

Claro is a leader in the offering of innovative content and services, in addition to digital infrastructure and coverage with GSM technology. The carrier has roaming agreements in 160 countries for voice services and 130 countries for data services. Together, these operators are responsible for 90% of the worldwide voice traffic.

Claro is controlled by America Movil, one of the five largest wireless telecommunications groups in the world, with 186 million clients worldwide in 18 countries (Argentina, Chile, Colombia, El Salvador, Ecuador, United States, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, the Dominican Republic, Puerto Rico and Uruguay, in addition to Brazil). Founded in Brazil, the brand "Claro" has now been adopted by America Movil carriers in eleven other Latin America countries.

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