January 16, 2008 12:28 ET

Claro and Hanzo Close Agreement for Value-Added Services

Claro's Customers Gain Access to Content Provided by the Most Important Media Companies in Brazil

SÃO PAULO, BRAZIL--(Marketwire - January 16, 2008) - HANZO (, a Brazilian mobile media aggregator, closed an agreement with Claro (América Móvil) for the distribution of its mobile media products to Claro's base of over 29 million subscribers. More than 300 content channels and 100 interactive services will be offered to end users, including polls, quizzes, tests, votes and reverse auctions, from more than 30 media companies across a wide variety of subjects.

Claro's subscribers will have access to top Brazilian newspapers such as Folha de São Paulo, O Globo, O Dia, Lance!, Super Noticia, Jornal do Brasil and Gazeta Mercantil; magazines such as Caras, Reader's Digest, Trip, Chega Mais and Atrevida; radio stations such as FM O DIA and 93FM; and websites such as and

News and other content channels will be delivered via SMS, technology available on 100% of handsets in Brazil, and will cost R$ 0.10 (ten cents of a real) per message received. Users subscribe to content channels by sending a subscription request message to a short-code communicated by HANZO's media partners. For interactive services, the cost will be R$ 0.31+ taxes for each message sent and for reverse auctions the cost will be R$ 1.40 for each bid sent.

With this agreement, HANZO (, which already operates with TIM, Vivo, Telemig, Oi, Brasil Telecom, CTBC and Sercomtel, achieves 100% coverage of the Brazilian market, distributing to all wireless carriers and reaching more than 116 million subscribers.

About Claro

Claro is a leading wireless carrier in Brazil. Founded in September 2003, it has licenses to operate nationally and currently serves more than 29 million customers.

In November 2007, Claro initiated its operation of third generation services (3G), making them available to a potential market of approximately 33 million people in 40 cities, including São Paulo, Rio de Janeiro, Brasilia, Recife and Porto Alegre, markets where mobile broad band and video calling, amongst other services, have already been made available.

Claro is a leader in the offering of innovative content and services, in addition to digital infrastructure and coverage with GSM technology. The carrier has roaming agreements in 157 countries for voice services and 115 countries for data services. Together, these operators are responsible for 90% of the worldwide voice traffic.

Claro is controlled by América Móvil, one of the five largest wireless telecommunications groups in the world, with 143 million clients worldwide in 17 countries (Argentina, Chile, Colombia, El Salvador, Ecuador, United States, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, the Dominican Republic, Puerto Rico and Uruguay, in addition to Brazil). Founded in Brazil, the brand "Claro" has now been adopted by América Móvil carriers in eight other Latin America countries.


HANZO designs, develops and distributes mobile media products to wireless carriers. HANZO works together with media groups and consumer goods companies to develop the optimal services for their consumers.

Founded in September 2004 by the former creators of blah!, HANZO has 31 media clients that represent 54 brands. These companies manage broadcast and cable TV channels, radio stations, newspapers, magazines and websites that cover a range of subjects such as news, the economy, sports, gossip, astrology, religion, health, style, travel, music and movies. HANZO's executive team has extensive experience with wireless value-added services in the North American, European, Asian and Latin American markets.

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