SOURCE: Click Tactics, Inc.

January 07, 2008 09:00 ET

Click Tactics Launches Highly Personalized Direct Marketing Program for Cable One

Marketing Services Firm Continues to Expand Presence in Telco/Cable Market

WALTHAM, MA--(Marketwire - January 7, 2008) - Click Tactics, Inc., a leading marketing services provider of timely and relevant communications, announced today it has begun working with top-ten cable service provider Cable One to develop high-impact, direct-response campaigns tailored to subscribers' individual needs. The cable division of The Washington Post Company, Cable One operates 52 cable systems serving 715,000 subscribers throughout 19 states.

"We are committed to putting our customers' needs first in everything we do and that includes our marketing communications," said Marc Tobolski, director of marketing at Cable One. "We chose to work with the Click Tactics team because of their proven ability to develop highly personalized communications based on significant events and their experience in the industry."

The two companies are working together to execute automated, flexible communication streams with personalized offers that speak directly to the individual subscriber's wants and needs. The program uses numerous pieces of customer and product information to trigger messages that are both timely and relevant, taking into account variables such as services purchased, customer demographics and regional service differences.

"Top marketers know that staying connected to the customer is the key to winning in any highly competitive market," said Jeff Walters, chief marketing officer, Click Tactics. "Cable One is applying the latest innovations in database and direct marketing to give its customers information they want, when they want it."

Click Tactics provides best-in-class multi-channel marketing program solutions aimed at maintaining, building and strengthening customer loyalty within multiple industry verticals, including financial services, travel and hospitality, telecom and cable.

About Click Tactics, Inc.

Click Tactics is the premier multi-channel marketing services provider of programs and technology that deliver more timely and relevant customer communications. By combining a proprietary Web services technology platform with marketing consulting expertise, Click Tactics is able to execute, measure, and improve the most advanced programs of Global 2000 organizations. Click Tactics was named one of the country's top 50 fastest growing technology companies of 2005 by Deloitte & Touche LLP and recognized as one of the fastest growing private companies in Inc. Magazine's Inc. 500. For more information on Click Tactics, visit the company's Web site at

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