SOURCE: Click Tactics, Inc.

October 11, 2005 10:18 ET

Click Tactics Recruits Top E-Mail Marketing Veteran Kevin George as Senior Vice President

George Brings Leadership and Service Experience to Company's Atlanta Operations

ATLANTA, GA and WALTHAM, MA -- (MARKET WIRE) -- October 11, 2005 -- Click Tactics, a direct marketing innovator in streamlining the production of timely and relevant communications for Global 2000 companies, today announced that e-mail industry veteran Kevin George has joined the company as senior vice president of operations. Mr. George will be responsible for overseeing client services and technology operations from the company's Atlanta facility to further drive the company's fast-paced growth and emerging leadership position.

Mr. George joins Click Tactics from Quris, a leading provider of e-marketing consulting and delivery services, where he served as chief operating officer. In his role at Quris, Mr. George oversaw all aspects of technology and operations for the Denver, CO-based company. Prior to Quris, Mr. George served as vice president of operations at e-mail solution provider Silverpop Systems, Inc. With more than 20 years of experience, he has also served in leadership roles in the Association for Interactive Marketing's Council for Responsible Email and the Email Processing Industry Alliance.

"Kevin's experience in operational efficiency and effectiveness adds tremendous value to our already strong leadership team," states Andrew J. Frawley, CEO of Click Tactics. "Kevin's deep appreciation for client service and delivery, combined with his e-marketing expertise, will help Click Tactics lead the next-generation of direct marketing solutions for Global 2000 companies."

Click Tactics' automated and highly customizable direct marketing processes turn customer information into timely and targeted marketing communications to attract and grow customer relationships. These highly relevant programs deliver break-through results for clients such as a three times improvement in response, click-through and conversion rates. With offices in both Boston and Atlanta, Click Tactics was recently named the number one fastest growing technology company by Deloitte & Touche's prestigious Technology Fast 50 New England program.

About Click Tactics, Inc.

Click Tactics specializes in the efficient production and execution of complex, highly profitable direct marketing programs for Global 2000 companies around the world. Using a proprietary Web services solution that significantly streamlines and automates the marketing process, the Click Tactics team works with clients to execute synchronized direct mail and email campaigns faster and more accurately than ever before, with measurable return on investment. Customers such as Bank of America, Marsh & McLennan, and Grand Circle Travel have partnered with Click Tactics to cement customer relationships, cross-sell more effectively and improve lead quality to distributed agents. Click Tactics was recently awarded the number one fastest growing technology company by Deloitte's annual New England Technology Fast 50 program. For more information on Click Tactics, visit the company's Web site at

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