SOURCE: ClickFuel


December 01, 2009 08:00 ET

ClickFuel Unveils "Online Essentials for Every Small Business" This Holiday Season

With Just a Few Easy-to-Implement Online Strategies, Local Businesses Can Attract Customers and Increase Revenue

BOSTON, MA--(Marketwire - December 1, 2009) - Recognizing that today's economic climate will motivate cost-conscious holiday shoppers to research online before they buy, ClickFuel has developed a simple and easy-to-implement series of best practices to help local businesses compete more effectively for consumer attention.

ClickFuel advises all business owners to have some type of online presence whether it is a simple Internet landing page or a more sophisticated website. According to Steve Pogorzelski, ClickFuel CEO, "Bringing your brand online, even with a small website or Internet landing page, is an enormous step towards driving greater awareness. Today's consumers conduct most of their research online, whether they are looking up your address, trying to find your hours of operation or hoping to make a purchase. Your business should be part of the consumer's consideration process, and a web presence is often a threshold for entry."

Online Essentials for Every Small Business

Additional tips to help local retailers and service providers promote their companies and drive more sales this holiday season include:

-- Online Coupons provide a great way to stay in touch with customers and prospects, and help drive recurring sales and revenue during peak buying cycles.

-- Directory Listings such as Google Local are the new "Yellow Pages," ensuring that your business is top-of-mind when consumers conduct online searches for local products and services.

-- User Review Sites such as Yelp, Trip Advisor and Angie's List offer an important channel to help drive brand awareness and gain precious "word of mouth" referrals from prior happy customers.

-- Search Engine Optimization does not need to be a time consuming, complex or costly endeavor. In fact, just a few key words can help bring your product or service front and center when consumers are conducting searches online.

-- Social Media provides a cost-effective new channel to help promote and grow your business by cultivating a community of your most loyal customers. By creating an ongoing conversation with customers, business owners yield benefits well beyond additional sales at the holidays. In fact, these proactive measures contribute greatly toward online reputation and brand management.

Commenting on the dramatic results from an online coupon campaign during last year's holiday shopping season, Complexions spa operator and current ClickFuel customer Will Deluca said, "As a result of a 20% off online coupon offer coupled with a unique web landing page, we were able to land four new customers in one day -- an all-time record for our shop in Albany, NY -- and continue to drive at least one new customer lead per day. A side benefit of the campaign is that we've been able to dramatically expand our mailing list and have successfully moved from costly direct mail promotions to online campaigns that drive better results."

About ClickFuel

ClickFuel designs, manages and tracks marketing campaigns that help small and mid-sized companies promote and grow their businesses on the Internet. The company combines expert account management resources with its proprietary campaign tracking tool, the Fuel Station, to help business owners navigate the constantly evolving world of the Internet and build an online presence that can generate new business opportunities. With a wide range of service options that includes website design, search engine marketing and social media strategies and tracking, ClickFuel works with small and mid-sized businesses across many industries and all stages of Internet adoption.

Contact Information

  • Media Contacts:

    Jean Serra
    Version 2.0 Communications
    +1 617-426-2222
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    Denise Cautela