SOURCE: ClickMail Marketing

ClickMail Marketing

May 03, 2010 08:20 ET

ClickMail Marketing Earns ExactTarget - Omniture Integration Certification

First ExactTarget Reseller to Earn New Certification

SAN MATEO, CA--(Marketwire - May 3, 2010) - ClickMail Marketing, the vendor-neutral, value-added reseller of the nation's largest selection of Email Service Providers, has been granted the first Omniture integration certification on ExactTarget granted to a reseller.

Integrating Omniture's analytics into the ExactTarget platform allows marketers to effectively measure closed loop ROI analysis as well as perform sophisticated re-marketing to customer segments.

"Earning certification validates ClickMail Marketing's expertise in harnessing the power of Omniture Web analytics in concert with ExactTarget's interactive marketing platform," said Jim Kreller, ExactTarget's vice president of channel sales. "ClickMail has taken the initiative in being the first of over 500 ExactTarget partners worldwide to earn our newly launched ExactTarget - Omniture certification and validating their strength in using Omniture data to create targeted email marketing campaigns."

ExactTarget's certification requires partners successfully complete a series of skills assessments and practical exercises to demonstrate expertise in configuring and delivering results with the ExactTarget - Omniture integration.

"We are a proud partner of ExactTarget," said Marco Marini, CEO of ClickMail Marketing. "The certification we have achieved will help us better serve all of our existing and future ExactTarget customers."

The certification is but the latest in a series of moves by ClickMail to build out their deliverability and analysis offerings. Last quarter, the firm launched the ClickMail Deliverability Assessment, a program designed for organizations that are looking to improve the return on investment in email messaging and infrastructure.

About ClickMail Marketing, Inc.
ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services. We offer the nation's largest selection of ESPs and stay vendor neutral so we can recommend the one that will best suit your needs. The ClickMail Advantage offers top tier products with more flexibility and superior support; and ClickMail's eMarketing Services support your team and campaigns to achieve maximum ROI. ClickMail Marketing is a privately held California Corporation with headquarters in San Mateo, CA. For more information, visit www.clickmailmarketing.com.

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com; or call 1-866-EMAILET.

Contact Information

  • Press Contact:
    Bill Scannell
    ClickMail Marketing Inc.
    650-787-8708