SOURCE: ClickandBuy

February 03, 2010 07:24 ET

ClickandBuy revamps brand image - portal now more customer-oriented with greater ease-of-use

LONDON, UK--(Marketwire - February 3, 2010) - ClickandBuy / ClickandBuy revamps brand image - portal now more customer-oriented with greater ease-of-use processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.

CI and Website Relaunch: "New" ClickandBuy has even more Emotional Appeal

London, 3 February. ClickandBuy starts off 2010 with a revamped CI and a new and even more customer-friendly website. According to its CMO, Michael Grodd, "We are investing in our brand and updating our brand identity. A fresh, modernised brand and a completely new internet portal present a sharply focused brand image and a new services pledge. This improves our quality and creates an uniform and modern brand identity. Payments via the internet using ClickandBuy are simple, secure, and quick - both for our more than 16,000 businesses and our joint customers. Our traders' new claim is 'You stay fully focused on your business - we'll take care of the online payments!'".

The new corporate design, incorporating logo, claim, colouring, and visual worlds, were developed by the Hamburg-based advertising agency Red Rabbit. The new image is visible in all areas of ClickandBuy's brand and corporate communications, from business stationery to sales literature and all the way through to an integrated campaign and the website. The relaunch, with the new corporate design and look & feel, is intended to give the ClickandBuy brand a more dynamic and emotional appeal. "The new brand identity is an important part of our growth story and expansion plans", says Michael Grodd.

In addition to newsletters for traders and end customers, ClickandBuy is informing its trading customers of the start of its revamped image early on, with a style guide comprising all the necessary information for placing ClickandBuy on dealer websites to great effect.

About ClickandBuy

ClickandBuy is one of the leading payment services in the internet. Tested by Germany's Technical Inspection and Testing Association (TÜV) and certified by McAfee, this online payment system is used for internet purchases by over 13 million people. Having doubled its turnover generated by traders and end customers to EUR922 million (TTV) in 2008, the ClickandBuy Group first crossed the billion euro threshold in 2009.

Over 16.000 online traders use ClickandBuy's e-payment system for their e-commerce, retail, online entertainment, and paid content & services billing, including Apple iTunes, Electronic Arts (EA), McAfee, Panda, T-Online Gamesload, Softwareload, Videoload, Musicload, Vodafone, Napster, AOL, Telefónica, Orange, Redcoon, Meetic, Parship, AutoScout24, RTL, Playboy, ftd.de, Foto.com, Deutsche Börse Group, KPMG.

Founded in 1999, the online payment system is operated by ClickandBuy International Ltd. in London. As an e-credit institution licensed by the UK's Financial Services Authority (FSA), ClickandBuy offers 50 national and international modes of payment throughout 30 countries.

ClickandBuy - Media Contacts

Andreas Horst * Director Corporate Communications * ClickandBuy International Ltd. * Lincoln House 137 / 143 Hammersmith Road * W14 0QL London *Phone: +44 (0) 207 605 06 84 * E-mail: andreas.horst@ClickandBuy.com * www.ClickandBuy.com

ClickandBuy International Ltd.
143 Hammersmith Road
London

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