SOURCE: CLOROX

Clorox

June 24, 2010 08:00 ET

Clorox® "Flushing" Campaign to Raise Money for the World Toilet Organization

Niecy Nash and Clorox Present "Flushing for a Cause" to Bring Awareness to the 2.6 Billion People Without Access to Flushing

OAKLAND, CA--(Marketwire - June 24, 2010) -  People taking the subway to Flushing, NY, today may be in for a free ride and it's all part of a good cause -- access to clean toilets worldwide -- that many of us take for granted.

For downloadable videos, photos and other documents, please visit: http://www.multimedianewscenter.com/clorox/ode-to-the-commode

The Clorox® Family of Toilet Products has partnered with actress and host Niecy Nash and the World Toilet Organization (WTO) to launch the "Flushing for a Cause" campaign. The goal is to raise money for the WTO and to increase awareness to the issue that nearly 40 percent of the world does not have access to toilets(1). 

Nash distributed free subway passes in Grand Central Station to commuters heading to and from Flushing, NY. Clorox will donate about $22,500 by making a like-for-like subway donation to the WTO for every commuter ticket distributed.

Those outside of New York can get involved in the campaign by visiting www.OdeToTheCommode.com and flushing the virtual toilet. For every flush, Clorox will make a donation to the WTO, up to $10,000(*).

"When we learned that 2.6 billion people worldwide didn't even have access to a toilet and that 2.2 million people die of water-borne disease each year(2) -- we knew we had to fight for people's right to potty," said Alice Warren, brand manager for the Clorox Family of Toilet Products.

The WTO is a global, non-profit organization committed to bringing health and dignity to everyone through clean toilets and sanitation.

"Projects that include some potty-humor like the 'Flushing for a Cause' campaign help the WTO to open a dialogue about sanitation and the devastating truth that billions of people around the world are living and dying without toilets," said Jack Sim, founder of the WTO. 

For more information on the WTO, visit www.WorldToilet.org

About The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $77 million to nonprofit organizations, schools and colleges. For more information about Clorox, visit www.TheCloroxCompany.com

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