SOURCE: Cloudmark, Inc.

October 16, 2006 03:01 ET

Cloudmark and Anam Collaborate to Secure Mobile Services From Message-Based Fraud and Abuse

Joint Solution Safeguards Subscriber Satisfaction, and Helps Enable SMS-Based Advertising Market

SAN FRANCISCO, CA and DUBLIN, IRELAND -- (MARKET WIRE) -- October 16, 2006 -- Messaging security leader Cloudmark has teamed with Anam Mobile, provider of mobile messaging infrastructures, to help mobile network operators address the sharp rise in spam, phishing and virus attacks targeting SMS subscribers. These attacks compromise subscriber relations and increase churn as well as creating infrastructural overhead. There is also risk of an increase in abuse detracting from subscriber trust in the operator and limiting the effectiveness of otherwise profitable, legitimate SMS-based advertising. As operators are deploying promotional campaigns, it is critical that SMS inboxes are free from the noise of spam messages so that the subscriber can trust that the message is legitimate.

Anam Mobile designs, develops and sells intelligent mobile messaging service platforms and solutions for 2G, 2.5G and 3G operators. The company's unique Smart Services platform forms the base for a range of messaging solutions from core network delivery to enhanced messaging products. Cloudmark equips service providers worldwide with the industry's fastest, most accurate security solutions for filtering spam, virus and phishing attacks. Cloudmark's Authority solution is deployed to protect over 120M mailboxes from email, as well as email-to-SMS, abuse. With mobile devices a growing target for messaging abuse, providers of trusted SMS services in North America, Europe and Asia are pursuing joint solutions from Cloudmark and Anam.

"The ability to protect SMS consumer and corporate subscribers from malicious, fraudulent attacks has become a fundamental requirement for mobile service providers," says Jacinta Tobin, Vice President Sales and Business Development at Cloudmark. "By working together, Cloudmark and Anam offer an intelligent, complete solution that allows wireless service providers to protect both their brand reputations and revenue streams."

Glen Murray, Vice President Worldwide Sales & Marketing at Anam, adds, "Aside from preventing subscriber churn, advanced messaging security protects new operator business models such as mobile advertising and allows subscribers to benefit from legitimate value. An environment of distrust clearly has the potential to preclude the growth of this market. We're seeing that right now, and as with spam in general, the challenge is falling to service providers to address."

About Anam

Anam Mobile is backed by FF&P Private Equity Limited (the venture arm of the London based Fleming Family and Partners), Motorola Ventures (the venture arm of Motorola Inc.), Mayfair Venture Capital and Enterprise Ireland.

FF&P Private Equity provides its clients with the opportunity to invest in the equity of high growth, unquoted companies whose objective is to generate attractive returns through the subsequent listing, or trade sale, of these companies. FF&P Private Equity invests typically £5 million to £25 million of equity per transaction and places particular emphasis on backing commercial managers with a track record in successful execution of business plans and enhancing shareholder value. For further details see: www.ffandp.com/private-equity.

About Cloudmark

Founded in 2001, Cloudmark Inc., the authority in secure messaging, delivers the industry's fastest and most accurate spam, phishing and virus detection solutions. The fastest-growing company in the industry, Cloudmark has become the security solution of choice for service providers globally. Cloudmark is also used by OEM partners, enterprises and desktop users around the globe. A privately held, San Francisco-based company, Cloudmark sits on the steering committee of the Anti-Phishing Working Group (www.apwg.com) and the board of directors of the Messaging Anti-Abuse Working Group (www.maawg.org). More information about Cloudmark is available at http://www.cloudmark.com.

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