Coastal Contacts Inc.
TSX : COA

Coastal Contacts Inc.

July 13, 2009 18:43 ET

Coastal Contacts Completes Acquisition

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 13, 2009) -

NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES.

Coastal Contacts Inc. (TSX:COA) announced today that it has acquired 100% of EyePassion Ltd., a private company selling contact lenses directly to consumers. The transaction includes all customer databases and websites.

"Coastal continues to actively assess potential acquisitions in numerous markets around the world with the objective of completing those which are accretive to the Company and increase shareholder value," stated Roger Hardy, Coastal's founder and CEO. "This transaction is consistent with Coastal's strategy of growth both organically and through timely acquisitions."

Terms of the transaction are not disclosed.

About Coastal Contacts:

Coastal Contacts Inc. (www.coastalcontacts.com) is the world's leading direct-to-consumer vision products company which designs, produces and distributes a diversified offering such as contact lenses and eyeglasses. The Company's unique combination of branded and private label products represent quality, value and above all, service. Coastal sells into more than 150 countries through proprietary web properties which reflect the culture and consumer preference of the target market. As new markets for eyeglasses and contact lenses evolve, the Company is positioned to become the vision product consumer's retailer of choice owing to its unbeatable value proposition combining value and service.

Already #1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Vision Store".

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, consumer credit risk, limited suppliers, inventory risk, disruption in our distribution facilities, foreign exchange fluctuations, changes in business strategy, regulatory requirements, demand for contact lenses and other vision care products, competition, dependence on the internet and other risks detailed in our filings with the Canadian securities regulatory authorities. Reference should be made to the section entitled "Risk Factors" contained in our most recently filed Annual Information Form dated January 29, 2009 for a detailed description of the risks and uncertainties relating to our business. These risks, as well as others, could cause actual results and events to vary significantly. Accordingly, readers should not place undue reliance on forward-looking statements and information, which are qualified in their entirety by this cautionary statement. Except as required by applicable law, Coastal Contacts does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

Neither the TSX nor any other regulatory body has reviewed and therefore does not accept responsibility for the adequacy or accuracy of this release.

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