Coastal Contacts Inc.
TSX : COA

Coastal Contacts Inc.

August 15, 2008 09:44 ET

Coastal Contacts Files Defamation Lawsuit Against the College of Opticians of BC

VANCOUVER, BRITISH COLUMBIA--(Marketwire – August 15, 2008) –

NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES

Coastal Contacts Inc. (TSX:COA) announced today that it has filed a lawsuit against the College of Opticians of British Columbia for defamation.

"Coastal Contacts strongly believes in the fundamental right of Canadian consumers to choose where to buy their replacement contact lenses and will vigorously defend such consumer rights," stated Roger Hardy, Coastal Contacts' President and CEO. "We take exception to the misleading comments circulated by the College of Opticians of British Columbia in their attempts to preserve a monopoly.

Having delivered more than 200 million pairs of replacement contact lenses to our customers world wide, we can proudly say that we have never received a report from a customer identifying any health issue of any kind arising from the products we supplied. Consistent with this, we note that no regulatory or professional body has ever identified any actual health or safety issues which they allege arose from the products we have supplied to our customers."

Coastal Contacts sells more replacement contact lenses annually than any other retailer in Canada and is one of the largest sellers of contact lenses in the world, having served more than 1 million customers in 2007.

About Coastal Contacts:

Coastal Contacts is the world's leading direct to consumer vision products company which designs, produces and distributes a diversified offering such as contact lenses and eyeglasses. The Company's unique combination of branded and private label products represent quality, value and above all, service. Coastal sells into more than 150 countries through proprietary web properties which reflect the culture and consumer preference of the target market. As new markets for eyeglasses and contact lenses evolve, the Company is positioned to become the vision product consumer's retailer of choice owing to its unbeatable value proposition combining value and service. Already No.1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Optical Store".

This news release is for informational purposes only and does not constitute an offer to buy or the solicitation of an offer to buy or the solicitation of an offer to sell common shares of Coastal.

This news release may contain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, consumer credit risk, our ability to implement our business strategies, limited suppliers, inventory risk, disruption in our distribution facilities, foreign exchange fluctuations, regulatory requirements, demand for contact lenses and eyeglasses, competition and dependence on the internet. These risks, as well as others described in detail in Coastal's Annual Information Form and other filings with Canadian securities regulatory authorities, could cause actual results and events to vary significantly. Coastal Contacts does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

Neither the TSX nor any other regulatory body has reviewed and therefore does not accept responsibility for the adequacy or accuracy of this release.

Contact Information