Coastal Contacts Inc.

Coastal Contacts Inc.

July 08, 2008 09:00 ET

Coastal Contacts Partners With Blue Cross for National Program

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 8, 2008) -


Coastal Contacts Inc. (TSX:COA) announced today that it has entered into a partnership agreement with Blue Cross through its Blue Advantage™ program.

This initiative provides access to savings on vision products for Blue Cross members across Canada. Coastal, through its Canadian web portal has partnered with Canadian Blue Cross organizations to help Blue Cross members access Clearly Contacts' contact lenses and related vision care products, and its unparalleled value and service.

"We believe the partnership with Blue Cross is an ideal way to extend our reach and provide our unbeatable value proposition to contact lens consumers across Canada," stated Roger Hardy, Coastal Contacts' President and CEO. "It is a perfect example of how our business model can help to stretch health care dollars while providing consumers with valuable time savings in their busy lives. We are thrilled with this partnership and congratulate Blue Cross on establishing the Blue Advantage™ program."

About Blue Cross:

For over 65 years the Blue Cross name has been synonymous with affordable quality products and personalized service for millions of Canadians. Each of the following organizations provides group and individual health, dental; life and disability benefit plans for employer groups and individuals in their respective regions.

Medavie Blue Cross
Ontario Blue Cross
Quebec Blue Cross
Manitoba Blue Cross
Saskatchewan Blue Cross
Alberta Blue Cross
Pacific Blue Cross

Collectively, the member plans cover more than 8 million Canadians, representing 30% of the supplementary health and dental market.

About Coastal Contacts:

Coastal Contacts is the world's leading direct to consumer vision products company which designs, produces and distributes a diversified offering such as contact lenses and eyeglasses. The Company's unique combination of branded and private label products represent quality, value and above all, service. Coastal sells into more than 150 countries through proprietary web properties which reflect the culture and consumer preference of the target market. As new markets for eyeglasses and contact lenses evolve, the Company is positioned to become the vision product consumer's retailer of choice owing to its unbeatable value proposition combining value and service. Already No. 1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Optical Store".

This news release is for informational purposes only and does not constitute an offer to buy or the solicitation of an offer to buy or the solicitation of an offer to sell common shares of Coastal.

This news release may contain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, consumer credit risk, our ability to implement our business strategies, limited suppliers, inventory risk, disruption in our distribution facilities, foreign exchange fluctuations, regulatory requirements, demand for contact lenses and eyeglasses, competition and dependence on the internet. These risks, as well as others described in detail in Coastal's Annual Information Form and other filings with Canadian securities regulatory authorities, could cause actual results and events to vary significantly. Coastal Contacts does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

Neither the TSX nor any other regulatory body has reviewed and therefore does not accept responsibility for the adequacy or accuracy of this release.

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