Coastal Contacts Inc.

Coastal Contacts Inc.

November 19, 2007 09:00 ET

Coastal Contacts Partners With DoubleClick™

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 19, 2007) -


Coastal Contacts Inc. (TSX:COA) ("Coastal Contacts") announced today that the Company has retained both DoubleClick and its performance marketing division, DoubleClick Performics, to assist with the online marketing and execution of Coastal Contacts' vision care product strategy.

"As Coastal grows and continues to broaden its reach into the vision care market around the world, it becomes increasingly important to ensure that we stay at the forefront of Internet marketing," said Stefan Hawes, Coastal's Vice President, Marketing. "The agreement with DoubleClick and DoubleClick Performics is an important piece of our strategy going forward."

DoubleClick and DoubleClick Performics work closely together to provide Coastal Contacts with an end-to-end digital marketing solution including international use of DART search technologies and full-service search campaign management.

"We are pleased to provide Coastal Contacts with service level solutions that are flexible and configurable based on their growth plans and expanding business needs," said Stuart Larkins, Vice President of Search at DoubleClick Performics.

About Coastal Contacts:

Coastal Contacts ( is one of the world's fastest-growing vision care suppliers. Leveraging its world class operations in Europe, North America and Asia, Coastal is building a predictable recurring revenue stream in the contact lens segment and is developing complementary branded vision care products. Already No. 1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the dominant global vision care supplier.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, limited suppliers, inventory risk, disruption in our distribution facilities, foreign exchange fluctuations, changes in business strategy, regulatory requirements, demand for contact lenses, competition and dependence on the internet. These risks, as well as others, could cause actual results and events to vary significantly. Coastal Contacts does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

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