Coastal Contacts Inc.
TSX : COA

Coastal Contacts Inc.

May 22, 2008 09:00 ET

Coastal Ranks 5th in Leading U.S. E-Commerce Journal

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 22, 2008) -

NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES

Coastal Contacts Inc. (TSX:COA) ("Coastal Contacts") announced today that the Company has been ranked 5th in the Health and Beauty category of the top 500 e-retailers in the United States by industry leading Internet Retailer magazine. In addition, Coastal Contacts has been named 120th in the overall rankings of the top 500 e-retailers in America.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2007 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 18 key categories.

"We are encouraged to see Coastal move up the rankings from 128th in 2006 to 120th for 2007," stated Roger Hardy, Coastal Contacts' President and CEO. "The Company's rapid progress to date has been driven by our direct to consumer model which provides contact lens wearers with an unbeatable combination of great prices and outstanding service. We are now extending that model into the much larger eyeglasses segment and are experiencing positive early results from that business unit. Coastal's entire team is focused on leveraging the power of the Web to become the World's Optical Store."

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times weekly to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry as well as the annual Web Design conference and publishes an annual ranking of the 500 largest web sites.

About Coastal Contacts:

Coastal Contacts is one of the world's fastest growing vision care suppliers. Leveraging its world class operations in North America and Europe, Coastal Contacts is building a predictable recurring revenue stream in the contact lens segment and is developing complementary branded vision care products. Already No.1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Optical Store".

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, consumer credit risk, limited suppliers, inventory risk, disruption in distribution facilities, foreign exchange fluctuations, changes in business strategy, regulatory requirements, demand for contact lenses and other vision care products, competition and dependence on the internet. These risks, as well as others, could cause actual results and events to vary significantly. Coastal Contacts Inc. does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

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