Cogeco Câble inc.
TSX : CCA

The Movie Network

The Movie Network
Mpix OnDemand

Mpix OnDemand

October 31, 2007 10:40 ET

Cogeco Cable Adds The Movie Network's Mpix OnDemand to its Ontario Digital Line-up

MONTREAL, QUEBEC--(Marketwire - Oct. 31, 2007) - Cogeco Cable (TSX:CCA) and The Movie Network announced that Mpix OnDemand will launch today as part of Cogeco's Ontario digital line-up. Beginning today, all Cogeco Cable Digital television customers who subscribe to The Movie Network and Superstations Movie Package will have free access to Mpix OnDemand, a subscription video on-demand (SVOD) service offering classic movies which are five years or older.

"On Demand content is exclusive to cable. Thanks to cable, our customers can experience a true interactive technology that allows them to choose, play, pause or rewind the program they want at the time they want. Mpix OnDemand is a compelling premium service on Cogeco On Demand. As we continue to invest in our state-of-the-art cable network, we will continue to launch new On Demand content and digital services as they become available," declared Mr. Ron Perrotta, Vice President, Marketing of Cogeco Cable.

Mpix OnDemand joins the Cogeco On Demand offering, putting viewers in control of movies from every era and genre including Star Trek, A Perfect Murder, Talented Mr. Ripley, Halloween and The Ultimate Bond Event, an exclusive preview of 18 007 films on-demand beginning Tuesday, November 13. Mpix OnDemand offers 75 hours of programming at any given time with 25 per cent of the content refreshed weekly, all in an uncut and commercial-free environment.

"Mpix complements The Movie Network's channel line-up and together they offer our subscribers the best value and must-have movie service available to Canadians," said Domenic Vivolo, Senior Vice President Marketing & Sales, Astral Television Networks. "As we have seen with the success of The Movie Network OnDemand, subscribers expect choice, convenience and control when it comes to their television viewing and we are pleased that Cogeco Cable subscribers will now be able to enjoy Mpix OnDemand and its slate of timeless classics on their own schedule, 24-hours a day."

Mpix OnDemand will be available on channel 207 of from the Cogeco On Demand main menu to Cogeco Digital Cable customers, as part of the "Movie Network and Superstations Movie" theme package. Current subscribers of this package will incur no additional fees.

ABOUT COGECO CABLE

Cogeco Cable (www.cogeco.ca), a telecommunications company offering a diverse range of services to its customers in Canada and in Portugal, is the second largest cable operator in Ontario, Quebec and Portugal, in terms of the number of Basic Cable service customers served. Through its two-way broadband cable networks, Cogeco Cable provides its residential and commercial customers with Analogue and Digital Television and Audio services, High Speed Internet access as well as Telephony services. The Corporation provides 2,485,665 revenue-generating units (RGUs) to 2,343,466 homes passed in its Canadian and Portuguese service territories. Cogeco Cable's subordinate voting shares are listed on the Toronto Stock Exchange (TSX:CCA).

The Movie Network is an Astral Media network available in eastern Canada. With premiere access to Hollywood movies, critically acclaimed HBO and Showtime series, and first-rate Canadian programming, this pay-television service presents Canadians with some of the best television entertainment available. The Movie Network service includes five 24-hour multiplex channels - M, MMore, MExcess, MFun! and MFest - which deliver diverse and entertaining programs in an uncut and commercial-free television environment. The Movie Network also offers The Movie Network HD and MMore HD, two dedicated high-definition channels providing hundreds of titles in HD; and The Movie Network OnDemand, a Subscription Video On Demand (SVOD) service, available in select areas across eastern Canada. For more information, please visit www.themovienetwork.ca.

Astral Media is a leading Canadian media company, active in specialty, pay and pay-per-view television, radio, outdoor advertising and the Internet. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences.

Contact Information

  • Cogeco Cable
    Marie Carrier
    Director, Corporate Communications
    514-874-2600
    or
    Astral Television Networks
    Roopa Shah
    Communications Manager
    416-956-8584
    rshah@tv.astral.com