SOURCE: DoubleVerify


November 16, 2009 10:46 ET

Collective Media, interCLICK, Traffic Marketplace and Undertone Networks Become DoubleVerify Media Partners

NEW YORK, NY--(Marketwire - November 16, 2009) - DoubleVerify, the pioneer and worldwide leader in online media verification, today announced that Collective Media, interCLICK, Traffic Marketplace and Undertone Networks have become DoubleVerify media partners. The announcement was made at the IAB Ad Operations Summit in New York City. The four online advertising leaders, selected by DoubleVerify, have closely integrated with DoubleVerify and offer "DoubleVerified" campaigns to advertisers on select campaigns, using DoubleVerify's BrandAssure product. Verification criteria for each partner will include: detection of placements within inappropriate sites and/or content (as determined by advertiser) and approved sites.

"Our media partners have taken a major step in proving their accountability and transparency to the marketplace, by partnering with DoubleVerify to verify select campaigns," says Oren Netzer, Co-Founder and CEO of DoubleVerify. "'Trust us' say many networks and media companies but trust is built on true transparency, not promises. Proven, third-party verification by DoubleVerify is the only way to ensure brand safety, compliance and accountability."

DoubleVerify ensures that advertisers that are offered "DoubleVerified" campaigns receive a pre-campaign report clearly indicating verification of their campaign and stating the verification scope, as well as additional periodical delivery reports from DoubleVerify. If any non-compliance is discovered, it will be reported to the media partner and client for prompt remediation to guarantee brand integrity.

"Collective Media has always provided quality over quantity by delivering premium, transparent inventory to our clients. By partnering with DoubleVerify, the leader in third-party online media verification, as well as adding in our own internal safeguards, we'll continue to lead the pack," says Jerome FitzGibbons, Executive Vice President, Collective Media.

"interCLICK has been the pioneer in ad network transparency," says interCLICK President Michael Katz. "Utilizing a third-party trusted source, like DoubleVerify, not only reinforces our model, but allows us to take it to the next level."

"The addition of DoubleVerify's accountability technology to our own suite of compliance tools confirms to our clients that we are committed to brand safety -- and we have independent, third-party reporting to prove it," says Jim Waltz, President of Traffic Marketplace. "Our advertisers and agencies can rest assured that their dollars are well spent, because with the help of DoubleVerify's accurate, unbiased reporting, Traffic Marketplace is 100% transparent."

"There's a tremendous need for greater accountability in the online advertising industry," says Michael Cassidy, CEO, Undertone Networks. "Our work with DoubleVerify provides agencies and marketers with independent verification on campaigns, which we hope will help draw more brand dollars into the online market."

Founded in May 2008, DoubleVerify customers and partners are a who's who in media and advertising. Brands utilizing DoubleVerify include 30 of the top 100 online spenders, as well as leading agencies.

DoubleVerify ( is the worldwide online media verification solutions provider. DoubleVerify provides agencies, marketers, publishers and ad networks with the first fully automated, fully authenticated, third-party verification solution for internet advertising transactions. Implementation benefits include increased advertising accountability by detecting and preventing waste or misuse of advertising budgets. As a result, advertisers and their agencies can take proactive measures and maintain brand reputation, while increasing accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, First Round Capital and Genacast Ventures.

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