SOURCE: Sony Europe

August 07, 2008 06:29 ET

Colourful Looks You'll Fall in Love With: The Super-Slim New Cyber-shot T77 and Cyber-shot T700

WEYBRIDGE, UK--(Marketwire - August 7, 2008) -


Slim and Stylish: The DSC-T77

-- Super-slim, beautiful design with choice of five fashion colours

-- 10.1 effective megapixels

-- Smile Shutter automatically captures smiling faces

-- Beautiful portraits with Face Detection and Anti-blink technology

-- Carl Zeiss 4x optical zoom lens

-- Optical SteadyShot for crisper, clearer photos

-- Stunning 3" touchscreen LCD

-- Intelligent Scene Recognition with new Portrait mode

Photo Album in your pocket: The DSC-T700

-- Slim, beautiful design with choice of five fashion colours

-- 10.1 effective megapixels

-- 4GB internal memory, stores up to 40,000 photos

-- Powerful album functions to store, organise and share your photos

-- Smile Shutter automatically captures smiling faces

-- Beautiful portraits with Face Detection and Anti-blink technology

-- Enjoy your images on the Extra-large 3.5" touchscreen LCD

-- Easy web upload for sharing images on social networking sites

Two gorgeous new T-Series Cyber-shot™ cameras from Sony are bursting with amazing features to help you take great pictures. Slim, colourful and easy to carry, they're the perfect partner for any occasion, from fun-filled nights out to holidays, parties and family moments.

Cyber-shot™ T77: World's slimmest camera with 4x optical zoom

The breathtaking Cyber-shot™ T77 proves that less really is more when it comes to beautiful pictures. Just 15mm thin (13.9mm at thinnest point), the stunningly styled T77 won't spoil the lines of a jacket or shirt pocket. It's available in a range of five mouth watering colours including black, silver, pink, green and brown.

Sleek, chic looks are accentuated further by the big, beautiful 3-inch touchscreen LCD. All functions are controlled with a touch of the screen, cutting down on fiddly controls while giving you a widescreen view of your pictures.

Inside its super-svelte lines, the Cyber-shot™ T77 is crammed with smart Sony technology to help you shoot, share and enjoy better-looking pictures. There's a crisp, clear Carl Zeiss Vario-Tessar lens to ensure peerless image quality, with a powerful 4x optical zoom range for detail-packed close-ups. Additionally, the T77 is the thinnest Cyber-shot™ ever to feature a powerful 4x optical zoom range for detail-packed close-ups.

Now even easier to use, Smile Shutter lets you capture more happy moments. Just select Smile Shutter mode and aim the camera: the Cyber-shot™ T77 automatically fires the shutter when someone smiles. Face Detection has also been improved for even better results, allowing you to prioritise children or adults for natural portraits with spot-on skin tones, exposure and focus.

Brand new 'Anti-blink' technology cuts the risk of closed eyes spoiling portraits of friends and family. Portrait Mode shoots two images in quick succession, automatically throwing away pictures where the subject's eyes are closed.

Intelligent Scene Recognition has been further refined. Now it will automatically adjust settings for great results over an even wider range of common shooting situations like portraits, landscapes and close-up macro pictures.

Complementing the powerful BIONZ processor, High Sensitivity (maximum ISO 3200) and Clear RAW Noise Reduction help to ensure beautifully natural results indoors or at dusk without the help of flash. There's also a Dynamic Range Optimiser (DRO) that ensures a better balance between bright highlights and deep shadows. It's great in tricky situations like taking portraits against the sun. After shooting, bring all your memories back to life as a slideshow with music soundtrack. If you want an even bigger picture, just connect the T77 to your HD television for spectacular results in your living room.

Also available, the genuine leather soft LCS-THP carry case protects your Cyber-shot™ from dust and scratches.

Cyber-shot™ T700: the photo album in your pocket

Now it's easy to take your precious photo collection everywhere you go. Just 16.4mm slim (15.2mm at thinnest point), the amazing new Cyber-shot™ T700 can store up to an incredible 40,000 images in its huge 4GB internal memory.

Like the Cyber-shot™ T77, the T700 is available in five up-to-the minute colour options. Choose from black, silver, gold, pink or red to suit your individual style.

You won't find any buttons on the camera's back -- just a 3.5-inch widescreen Xtra Fine LCD. Displaying your pictures with photorealistic quality, the super-size touchscreen makes it a breeze to browse through your image collection and adjust camera settings.

The T700 is smarter than your average photo album. All your pictures are stored in handy folders, so it's easy to manage your memories and track down that special shot in moments. If you're on holiday or taking a business trip, the camera will recognise when shots were taken, indexing them automatically for easy reference. Album mode organises your pictures into folders containing babies, children or adults -- or even smiling faces. It's also brilliantly easy to select shots and upload them to your photo blog or favourite image sharing website.

PC sync allows easy synchronising between the Cyber-shot and a PC. With a single click, Easy Exporter in Picture Motion Browser transfers full-sized images to the computer for storage and transfers smaller, resized copies of the images back to the Cyber-shot to allow mobile viewing enjoyment of thousands of photos. The original full-sized data remains stored on the PC.

Like the T77, the Cyber-shot™ T700 features enhanced Smile Shutter, improved Face Detection, anti-blink technology and refined Intelligent Scene Recognition.

The Cyber-shot™ T77 and T700 will be available from September 2008.

NOTES TO EDITORS

Key technical specifications

                            Cyber-shot™ T77           Cyber-shot™ T700

Effective megapixels   10.1 effective megapixels  10.1 effective megapixels

Image processor        BIONZ processor with       BIONZ processor with
                       Dynamic Range Optimiser    Dynamic Range Optimiser

Image sensor           Super HAD CCD              Super HAD CCD

Internal memory        15MB                       4GB stores up to
                                                  40,000 photos

Shooting modes         Intelligent Scene          Intelligent Scene
                       Recognition with new       Recognition with new
                       Portrait, Landscape and    Portrait, Landscape and
                       Macro modes                Macro modes

Lens                   Carl Zeiss 4x optical      Carl Zeiss 4x optical
                       zoom lens                  zoom lens

Display                3.0-inch Clear Photo       3.5-inch (921K dot)
                       Plus touchscreen LCD       Xtra Fine wide
                                                  touchscreen LCD

Image stabilisation
system                 Dual anti-blur with        Dual anti-blur with
                       Optical SteadyShot and     Optical SteadyShot and
                       High Sensitivity           High Sensitivity

                       (ISO 3200)                 (ISO 3200)

Smile Shutter          Smile Shutter with         Smile Shutter with
                       selectable Adult/          selectable Adult/
                       Child priority             Child priority

Face Detection         Face Detection with        Face Detection with
                       selectable Adult/          selectable Adult/
                       Child priority             Child priority

Additional features    Portrait mode with         Powerful album functions
                       Anti-blink technology      to store, organise and
                                                  share your photos

                       Easy image management      Album mode with automatic
                       with folder, date,         indexing
                       favourite and event views

                       Image search by            Easy image management
                       faces (People/Children/    with folder, date,
                       Infants/Smiles)            favourite and event
                                                  views

                       HD Slideshow with          Image search by
                       Photomusic                 faces (People/Children/
                                                  Infants/Smiles)

                       HD output with PhotoTV HD  Easy web upload for
                       (requires compatible       sharing images on social
                       television)                networking sites

                       Fun in-camera image        HD Slideshow with
                       retouching                 Photomusic

                                                  HD output with PhotoTV HD
                                                  (require compatible
                                                  television)

                                                  Fun in-camera image
                                                  Retouching

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Environmental Information: 3Ps

Product: Extended user documentation is provided electronically on the hard disk drive to reduce paper use

Process: Product packaging is made from recyclable paper to reduce the impact on the environment

Planet: Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions

2. Increasing the percentage of renewable energy used in manufacturing facilities

3. Minimising the resources used by our factories in manufacturing

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter