SOURCE: Colson Caster Corporation

October 02, 2007 09:34 ET

Colson Caster Launches Interactive 3-D Online Product Catalog

Immediate Options for Critical Caster Applications

JONESBORO, AR--(Marketwire - October 2, 2007) - Colson Caster Corporation, the world's leading manufacturer of standard and custom application caster and wheel products, today announced it has added an interactive, search and download feature to its company web site. The innovative 3-D program allows customers to choose design specifics for their caster needs and immediately see a 3-D model of their selection.

"With so many products available from our 2 and 4 Series caster products, this unique database implementation now speeds evaluation and search procedures and immediately presents specifications of available products to our customers," said Chuck Bub, general manager of Colson. "Our customers can then fulfill critical project demands faster and more economically based upon real applications with completely defined needs."

The new, interactive selection process is initiated through a series of simple drop-down menus that provide options for size, material, mounting and brake features. Upon selection of these items, full 3-D and 2-D images of the caster model are presented. A process that previously would have taken hours is reduced to minutes on the new site.

The customer is able to quickly view and identify first-choice caster solutions as well as possible alternate caster choices by adjusting the product parameters. Upon selection of the desired caster product, or set of caster products, customers can request a quote or more information. If none of the product parameters fit their requirements, a customer finds out immediately. Customers do not lose time searching for product that does not fit or exist. At that point, Colson's engineering and manufacturing experts can custom-design a caster to their specifications. The project or facility manager now has an effective tool to enable a complete and competitive project overview or custom job proposal.

"This new system enables immediate access to our premier 2 and 4 Series caster inventory," added Bub. "We are continuing to expand the database to include our entire standard product inventory, from 1 Series to 8 Series casters."

Colson's new interactive, 3-D catalog is available for application evaluations now by clicking on the 3D caster icon at www.colsoncaster.com and is offered free to any visitor to the site. There is also a link to Colson's new 3D product library from www.3dcontentcentral.com, an independent reference website for designers and engineers.

About Colson Caster Corporation

For more than a century, Colson Caster Corporation has been providing the world with the highest quality and largest selection of premier caster and wheel products. Headquartered in Jonesboro, Arkansas for the last 50 years, and with more than 150,000 square feet of state-of-the-art manufacturing space, Colson designs and produces the industry's largest selection of casters and wheel products, caster options, and accessories. The company is the leader in caster innovation and builds exclusive caster products for all of the world's markets. For more information, visit www.colsoncaster.com.

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