Yellow Média inc.
TSX : YLO.UN

Yellow Média inc.

August 23, 2010 09:03 ET

Coming Soon: Deal of the Day, Group Buying From RedFlagDeals.com

TORONTO, ONTARIO--(Marketwire - Aug. 23, 2010) - Savvy consumers are invited to take advantage of the Deal of the Day, a new offer from RedFlagDeals.com, by subscribing to a daily newsletter featuring savings of up to 95% on local restaurants, shopping, entertainment and events. RedFlagDeals.com is Canada's #1 shopping community and is part of the Yellow Media Inc. network of properties.

Deal of the Day is based on group buying principles which provide consumers with exceptional deals on a variety of name-brand products and local services once a minimum numbers of consumers agree to purchase the item. Subscribers help promote the deals by sharing the opportunity with friends and family through social networks such as Facebook and Twitter. 

"Group buying, or social buying, is one of the fastest growing retail trends as it creates a win-win scenario for businesses through increased sales, and for consumers as a result of significant discounts on products and services," said Stéphane Marceau, Chief Marketing Officer of Yellow Pages Group. "We are uniquely positioned to bring the very best deals to consumers through our network of online properties including RedFlagDeals.com, YellowPages.ca and LesPAC.com. Deal of the Day offers savings to consumers but it is also fun to shop and discover new unique deals every day."

"We are extremely excited to bring forward this team buying phenomenon, which has gained tremendous popularity in other countries, through our well-known property," said Derek Szeto, founder of RedFlagDeals.com. "It is a natural extension to our existing offering of deals."

"The Deal of the Day and group buying concept is extremely beneficial for businesses looking to grow sales through increased exposure, traffic, word-of-mouth and social networking," explained Marceau. "Ultimately we will be giving businesses the opportunity to attract new customers and enhance overall loyalty by providing a rewarding shopping experience."

Deal of the Day will be initially available to Toronto and Montreal consumers before expanding to other Canadian cities in the coming months.

To subscribe to the Deal of the Day newsletter, click here.

About RedFlagDeals.com

RedFlagDeals.com is a leading provider of online promotions and shopping tools to Canadians that attracts more than 2.2 million unique visitors every month. RedFlagDeals.com is owned by Yellow Media Inc. (TSX:YLO.UN). Yellow Media Inc. owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™Auto Trader™(.ca), RedFlagDeals.com and LesPAC.com. For more information, www.ypg.com.

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