PARSIPPANY, NJ--(Marketwire - June 23, 2010) - Altum, a CommonHealth freestanding, full-service professional advertising and promotion company with global reach, spanning every marketing discipline with a focus on high-science and specialty markets, today announced the hire of Benny Granelli, PhD, as associate director of scientific communications. CommonHealth (www.commonhealth.com) is the world's leading healthcare-communications network and a WPP (
In this position, Dr. Granelli will serve as a scientific resource to internal brand teams, ensuring scientific accuracy in the development of oncology-focused promotional materials. Her expertise includes brand strategy, competitive intelligence, advisory boards, key opinion leader advocacy and publication planning in therapeutic areas of expertise including oncology, infectious diseases and immunology, with focus in HIV. Prior to joining Altum, Dr. Granelli was scientific manager at ProHealth, a full-service promotional medical education division of DraftFCB Healthcare, in New York City.
CommonHealth comprises Altum, Carbon, CommonHealth Kyowa, Conectics, Earthborn, EvoLogue, Ferguson, HLS, MBS/Vox, ProCom, Qi, Solara and Valos. The organization also maintains numerous partnerships both within and outside of the WPP network of companies.
Contact Information:
Contact:
Beth Paulino or
Kerianne Slattery
CommonHealth
973 352 1000 tel