April 06, 2010 09:09 ET

Companies Look to Take Advantage of Mobile Marketing Opportunities

ROCKVILLE, MD--(Marketwire - April 6, 2010) - has announced the addition of Javelin Strategy & Research's new report "2010 Mobile Marketing and Advertising: Financial Institutions Losing Revenue Opportunities, While Telcos Charge Ahead," to their collection of Smart Phone market reports. For more information, visit

Despite coming out of a recessionary year in which advertising and marketing budgets were slashed, mobile marketing remained steady, and in some cases showed gains. Financial institutions, however, lost ground to wireless operators, ISPs and merchants. SMS text remains the means to reach the greatest number of consumers, but the rapidly rising percentages of smartphone users and the success of the Apple app store has increased the need for developing a greater mobile web and in-application advertising presence. This report covers the mobile marketing and advertising landscape, including consumer likelihood, preferences and adoption of mobile marketing and location-based services, consumer methods of response, and segments to target.

Topics covered in the report include...

  • What is consumer acceptance of mobile marketing and advertising?
  • Which consumer segments should be targeted with mobile marketing?
  • What are consumer preferences toward mobile marketing campaigns?
  • How do consumers react when they accept mobile marketing messages?
  • What is consumer acceptance of location-based marketing and couponing?
  • What is the importance of search in marketing campaigns?
  • Which segments should be targeted with location-based marketing campaigns?
  • What are current examples of different types of mobile marketing and advertising?
  • How should mobile marketing campaigns be implemented within the existing ecosystem of telcos, FIs and consumers?

For more information, visit

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