SOURCE: Compete Inc

Compete Inc

June 16, 2010 08:58 ET Now Offers an Interactive Map of Online Referral Channels

Enhanced Compete PRO Referral Analytics Solution Makes It Easy to See Online Acquisition Landscape

BOSTON, MA--(Marketwire - June 16, 2010) -  Compete, a Kantar Media company, today announced that it has reinvented Referral Analytics, one of the digital intelligence tools offered through Compete PRO, to give marketers a visual picture of the online acquisition landscape. The enhanced Referral Analytics solution includes a comprehensive Traffic Dashboard that enables marketers, advertisers and publishers to explore the traffic metrics of competitors, clients and prospects through a unified, at-a-glance portal.

With the enhanced Referral Analytics solution marketers can:

  • Discover new traffic sources and tap into untouched channels for acquisition growth
  • Uncover and understand the acquisition strategies of the top 1,000,000 websites
  • Validate the impact of their own marketing campaigns
  • Calibrate acquisition marketing strategy to outperform competitors
  • See how traffic composition breaks down at an industry level

"As online competition intensifies, marketers need new tools to increase media planning efficiency and uncover opportunities to reach their target customers," said Stephen DiMarco, CMO of Compete. "Compete's enhanced Referral Analytics is the industry's first solution to take the guesswork out of online acquisition by providing channel visualization. Now, our clients can see which portals their partners and competitors are using to drive traffic to their sites and can make informed decisions on where to advertise in the market as a result."

The updated Referral Analytics tool gives marketers an easy-to-read depiction of what marketing channels and websites are responsible for driving traffic to any given website -- all made possible by enhancements to Compete's data methodology. The dashboard features an interactive Channel Map that delineates each referring channel as a separate box, and the data can be drilled down further into corresponding subdomains and specific channel metrics. By tapping this enhanced solution, subscribers can uncover how a competitor or partner website is acquiring users, monitor changes in its strategy and adjust their own marketing budget for maximum ROI.

The enhanced Referral Analytics solution is available to Compete PRO Enterprise and Advanced subscribers. To learn more about how Compete PRO is used by advertisers, agencies and publishers please visit

About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database -- the largest in the industry -- makes the Web as ingrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information, please visit

About Kantar Media
Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (

About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

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    Kate Finigan
    Greenough Communications
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