SOURCE: SOBO Concepts LLC

SOBO Concepts - We Create the Style For Your Brand

December 14, 2009 06:00 ET

Condorito T-Shirts Now Available Exclusively on Surropa.com

MIAMI, FL--(Marketwire - December 14, 2009) - SOBO Concepts LLC is proud to announce a new licensing agreement with Santiago-based World Editors, Inc., owners of the Condorito copyright and trademark.

"We are very excited to be the only company to offer Condorito t-shirts to North America," announced Dean Schwartz, President of SOBO Concepts. "With over 80 million fans, we know many of them live here in the US and believe the nostalgia these images evoke will be extremely appealing, especially to the Surropa.com customer."

Condorito t-shirts will initially be available exclusively on the company's online store, Surropa.com, which profiles various Latin brands, artists and designers and is geared to the US hipster Latino market. The shirts will then roll out to select retail locations across the US. SOBO plans to offer men's and women's designs for a limited period of time, with new images being launched every 30-60 days.

"As we are currently in the process of developing the 'Condorito' movie, we are excited to be able to partner with SOBO and Surropa.com to begin creating buzz in the US market," remarked Sergio Mujica, President of World Editors. "By offering our brand on Surropa.com, a leader in Hispanic-focused e-commerce, we look forward to seeing its trend-setting customer-base incorporate our character into their fashion wardrobe."

About SOBO Concepts:

SOBO Concepts LLC is an apparel and e-commerce company, based in Miami, FL. SOBO Concepts creates custom apparel and accessories for companies seeking to extend their brand into the fashion arena either through premium give-a-ways, or as an additional source of revenue. SOBO Concepts also provides turnkey e-commerce solutions that include everything from product design and development to warehousing, distribution and customer service.

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About World Editors:

Santiago-based World Editors, Inc. owns the copyright and trademarks for Condorito. Under the direction of Sergio Mujica, President of World Editors, Condorito Magazine became the most widely circulated magazine in Spanish Latin America. Mr. Mujica is the original owner and publisher of Condorito Magazine, and serves as Executive Producer of Condorito: The Movie.

World Editors is piloting the effort to expand Condorito worldwide through its Miami, Florida operation. Under the direction of a US and Hispanic-based team of experts in publishing, syndication, licensing, and moving-image entertainment, World Editors will pursue opportunities in entertainment, licensing, and promotions.

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