SOURCE: Connect2 Communications

October 09, 2007 10:30 ET

Connect2 Communications' PR Model Connects With Clients, Media and Industry Influencers

Rapidly Growing Targeted Technology PR Firm Celebrates 4th Anniversary

WAKE FOREST, NC--(Marketwire - October 9, 2007) - Connect2 Communications, Inc., an innovative public relations firm focused on the technology markets, celebrated its fourth anniversary as an alternative to the traditional public relations firm model. The firm, founded in the fall of 2003, was designed to better address the communications needs of the rapidly evolving telecommunications and enterprise IT networking industries.

"Connect2 Communications is a strategic marketing and PR partner that helps us develop and execute a clear, concise plan for outbound communications to fully support our business and marketing objectives," said Gary Bolton, vice president of marketing and product management at Hatteras Networks. "Our results with Connect2 Communications speak for themselves. Our media and editorial coverage outpaces our competitors 2 to 1. We're viewed by our industry as market leaders and Hatteras is consistently recognized with top industry awards such as Frost and Sullivan's 2007 Entrepreneur Company of the Year and Light Reading's CEO of the Year."

Over the past four years, Connect2 Communications has become an integral part of its clients' communications programs, developing values-based messaging that support the companies' business and market objectives and consistently deliver high-impact results. Highlights from the past four years include:

--  Working with Acme Packet to help build awareness leading up to its
    successful Initial Public Offering in October 2006, the first service
    provider equipment provider to enter the public markets in six years;
    
--  Partnering with Hatteras Networks on the creation of a new category in
    the telecom market, Mid-Band Ethernet, and successfully transitioning the
    term into standard industry vernacular;
    
--  Creating messaging opportunities for Cognio that articulated its value
    proposition as a partner to leading wireless access providers, leading up
    to its acquisition by Cisco Systems in September 2007;
    
--  Developing the M3 program with MetaSwitch, an innovative program
    designed to help its customers understand how to leverage PR to communicate
    with potential customers;
    
--  Producing the CXO Connect dinners in Boston and San Jose, bringing
    together over 45 leading trade and press journalists with C-level
    executives for an open Q&A on broad, industry-relevant topics.
    

"Over the years I've come to count on the professionalism and thoroughness of Connect2 Communications," said Joe McGarvey, senior analyst with Heavy Reading. "On dozens of occasions over the past four years, the company's PR professionals have been instrumental in orchestrating briefings that have significantly aided my research efforts."

"We understand the role PR can, and should, play in a company's overall communications and sales programs," explained Richard M. Williams, principal and founder of Connect2 Communications. "Our commitment to our clients is to provide real value at every stage of interaction, ensuring they realize the highest return on their PR investments."

About Connect2 Communications, Inc.

Founded in 2003, Connect2 Communications is a full-service agency specializing in providing public relations and marketing support to a broad range of technology companies. The agency has developed a highly successful track record building programs tailored for individual clients that articulate key value propositions to constituent audiences. Whether a high-tech firm is ready to go to market with its first product, or is an established market player seeking continued expansion, Connect2 Communications' professionals provide the creativity, experience and commitment to significantly accelerate clients' business growth. Connect2 Communications serves global clients from its base office in Wake Forest, NC. For more information, visit www.connect2comm.com.

Contact Information

  • Media Inquiries:
    Joyce Wady
    Connect2 Communications
    919.554.3532 ext 2
    Email Contact