SOURCE: Decision Analyst, Inc.

August 02, 2006 10:56 ET

Considerably More Men Than Women Hold Stocks, Bonds, and Other Securities, According to Decision Analyst Study

ARLINGTON, TX -- (MARKET WIRE) -- August 2, 2006 -- By a sizeable margin, more men than women own stocks, bonds, U.S. Treasury notes, or other financial investments, according to a recent nationwide study by Decision Analyst, a leading international marketing research and marketing consulting firm.

For its recent Financial Services Report, Decision Analyst asked a representative sample of American adults to describe their investments, savings programs, and banking habits. On the subject of investments, 53.7 percent of men said they hold stocks, bonds, treasuries, or other securities, while 44.0 percent of women said they have such investments.

Those who are married are much more likely to hold investments (56.3 percent) than those who are not married (38.9 percent, including single, separated, divorced and widowed). Non-married males (41.7 percent) were more likely to hold investments than non-married females (32.5 percent). Likewise, 61.0 percent of married males, compared to 52.0 percent of married females reported holding investments.

The households with annual incomes of more than $75,000 have the highest percentage of those with investments (69.9 percent) while households with annual incomes of $40,000 or less are least likely to hold investments (33.8 percent).

Methodology

Decision Analyst's Financial Services Report was conducted in June 2006 using a statistically balanced sample of 628 respondents who have at least one account with a bank, S&L, credit union or brokerage firm. The margin of error is plus or minus 4 percent.

About Decision Analyst

Decision Analyst Inc. (www.decisionanalyst.com), based in the Dallas-Fort Worth area, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 27-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. In addition, Decision Analyst operates the American Consumer Opinion® online panel, one of the world's largest Internet consumer opinion panels, with more than six million participants.

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