SOURCE: Rothman Research

Rothman Research

April 28, 2010 08:38 ET

Consumer Confidence Is Slowly Building Momentum

JOHANNESBURG, SOUTH AFRICA--(Marketwire - April 28, 2010) - -- The economic recovery seems to be coming out of its lethargy but people are still being cautious when it comes to spending. According to Reuters, the U.S. consumer confidence index has shown a slight improvement in April, showing an uptrend to 57.9 as compared to 52.3 in March. With summer holidays a few months away, many retailers are revising their marketing strategy to attract as much traffic to their stores. Companies like Wal-Mart Stores Inc. (NYSE: WMT) and Target Corp. (NYSE: TGT) have performed extremely well during the recession being giant discounters, and they are now moving rapidly to secure their market shares and to catch as much of the growing consumer confidence that have been sprouting these couple of months.

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"Wal-Mart was able to produce $408.2 billion in 2009, of which more than $98 billion was from its stores outside the U.S. Even if it is a fact that Wal-Mart is a great shopping haven in times of economic turmoil, we believe that the company will still be attracting many more people to its stores even as the economy gets back to its feet," commented Mathew Collier of, "The company's pricing power is by far more appealing to the public than its rivals. The company will be releasing its earnings results on May 10th and we won't be surprised to see another profitable quarter on the back of increasing sales domestically and internationally. The largest U.S. discounter had been ahead of the competition in 2009 and has been able to attract consumers to its stores even when the economy was hitting rock bottom, so it will surely be able to maximize on news that consumer confidence is slowly gaining grounds."

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Target Corp. is scheduled to deliver its earnings reports on May 19th 2010.
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