SOURCE: Rothman Research

Rothman Research

May 04, 2010 09:28 ET

Consumer Spending Boosting Economic Recovery

JOHANNESBURG, SOUTH AFRICA--(Marketwire - May 4, 2010) - -- In the first quarter of 2010, consumers were out spending like they have not done since the first quarter of 2007. U.S. consumer spending was up 3.6% and this is good news as consumer spending contributes for about 70% of the economy. While the economy is still expanding at a slow pace, experts agree that consumers are playing a vital role in its recovery process and are helping stabilize unemployment levels as businesses start to feel comfortable about job creation. And as more jobs are created, more people would be willing to spend. One of the key sectors seeing first hand consumer spending is the consumer goods industry.

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In recent months, an increase in consumer spending has brought consumer goods companies to redefine their marketing strategies to meet post-recession trends. Some companies like Jamba Inc. (NASDAQ: JMBA) is taking a leap of faith in the economic recovery and expanding its business by opening new outlets. "Jamba Juice is projecting an additional 50 new franchise locations by this year's end. We believe the company is capitalizing on the growing trend for health-related products," reported Jack Benassi of "The company through one of its franchisees, Creative Food Group, has been targeting locations with high traffic for new store openings. The growth opportunities for Jamba Juice are looking bright, but we believe that investors will be waiting for its upcoming earnings results to decide on this stock's potential." 

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Whilst the current earnings season is still actively pushing optimism to new heights, many experts believe that there are a number of companies that will be delivering better-than-expected results in the consumer goods sector. One such company is Sara Lee Corp. (NYSE: SLE) which beat Wall Street forecasted earnings of $0.23 per share by posting $0.40 per share last quarter. With expectation at $0.22 per share for this quarter, investors are anticipating an upbeat result that will once again fly past the street consensus.  

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Sara Lee will be reporting its quarterly report on May 6th, 2010.

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