SOURCE: HiveFire

content curation, content marketing, curata, hivefire, social media

August 24, 2010 15:00 ET

Content Curation Defined as Next Level of B2B Content Marketing by HiveFire

White Paper Details How Curation Drives Quality Web Traffic and Establishes Thought Leadership

CAMBRIDGE, MA--(Marketwire - August 24, 2010) -  HiveFire, creators of powerful B2B content marketing solution Curata, define content curation as the solution destined to transform content marketing efforts into unprecedented levels of success in driving quality web traffic and establishing thought leadership. While content marketing is being leveraged by many top B2B marketers today in original blog posts and newsroom articles, HiveFire reveals opportunities for success possible via online curation in the new white paper, 'Content Curation 101: The B2B Marketer's Secret to Online Success. States Taariq Lewis, Director of Sales and Marketing of HiveFire, and co-author of the whitepaper, Content Curation 101. "Curation is the solution that elevates seemingly unprecedented levels of web traffic to a rarified level that, to date, only a handful of B2B marketers have experienced."

Those familiar with Google Reader or a similar feed reader may already be partially aware of what is meant by content curation. Feed readers aggregate syndicated content such as blog posts, news headlines and podcasts into a single view for the ease of readers.

Curation, instead of simple aggregation, adds an editorial component to the content being shared.

A content curation solution, like Curata by HiveFire, can double content output in less than twenty minutes each day. In this time, content ranging from news releases to related industry blog posts or even media coverage can be repurposed to target a particular market more effectively.

"Important to clarify is that we at HiveFire are not advocating the complete replacement of content creation efforts via curation," concludes Lewis. "Today's smartest B2B marketers know there is simply too much content available to process manually -- this means finding a solution for automating efforts -- the solution is curation."

Download the whitepaper, Content Creation 101: The B2B Marketer's Secret to Transforming Content Marketing Into Online Success, or register for a free online demo of Curata.

About HiveFire
HiveFire provides easy-to-use marketing software for content curation and content marketing. HiveFire's solution allows marketers to quickly curate content on specific issues or topics order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit:

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    Email Contact

    HiveFire Contact:
    Taariq Lewis
    Director Sales & Marketing
    Email Contact