SOURCE: Junta42

Custom Publishing

January 24, 2010 07:30 ET

Content Marketing Spending to Increase Again in 2010

Annual Junta42 Survey Shows Marketing Professionals Will Boost Spending Significantly on Content Marketing Efforts Again in 2010

CLEVELAND, OH--(Marketwire - January 24, 2010) - Continuing its robust growth throughout the global recession, content marketing spending is again slated to grow in 2010, according to the annual Junta42 content marketing survey. The majority of marketing professionals polled in the survey plan to increase their spending on content marketing initiatives in 2010 and are planning to allocate an all-time high of 33% of their overall budget to such efforts. Only 7% of participants predicted they would spend less this year than in 2009.

According to the survey conducted by Junta42, the leading content marketing vendor-matching service, 59% of marketing professionals surveyed plan to increase their spending on content marketing initiatives. This compares to previous years when 56% (2009) and 42% (2008) of participants were predicting an upturn in their content marketing spending.

As a percentage of overall budgets, marketers are increasing their content marketing spending 11%, which equates to 33% of the total marketing budget, up from 29% in 2008.

Smaller companies spend more than twice that of larger companies as a percentage of their overall marketing budgets on content initiatives, investing approximately 40% on content projects. Larger companies (more than 100 employees) allocate an average of 18% of their overall budget to content marketing.

Marketers are still keenly interested in tapping the potential of social networking sites to get compelling information to potential customers. Nearly 3/4 of survey participants are leveraging their content through social media channels such as Twitter and Facebook. In addition, 6 in 10 marketers surveyed use both blogs and eNewsletters to communicate with customers.

Perhaps most striking is the increase in marketing professionals who feel they "need to know" more about mobile content solutions, rising 63% over 2009.

The research included over 250 marketing professionals.

For more, download a complimentary copy of the Junta42 2010 Content Marketing Spending Study at http://bit.ly/Content-Rise.

About Junta42

Junta42, the independent authority on content marketing, brings clients and vendors together through its custom publishing service, replacing the lengthy RFP process. Project posting is free and clients receive vendor information in less than 24 hours. Content projects include custom magazines, content microsites, blogs, white papers, enewsletters and over 20 other custom content project categories.

Contact Information

  • CONTACT:
    Joe Pulizzi
    Junta42
    1-888-554-2014
    media[at]junta42.com