SOURCE: Continuum


November 12, 2009 09:00 ET

Continuum Vice President of Marketing Presents at CMO Club Summit

Leads Discussion With Sprint on "Open Innovation/Design Thinking as Marketers"

WEST NEWTON, MA--(Marketwire - November 12, 2009) -


Vice President of Marketing for Continuum, Amy Quigley, together with Director Retail Communications & Marketing Services for Sprint, Mark Rexroat, will discuss "Open Innovation/Design Thinking as Marketers" at this week's CMO Summit Club, an event for CMOs, delivered by CMOs. The conversation focuses on a strategic approach to solving business challenges through creative exploration. It's about generating new ideas based on a deep understanding of people, and bringing those ideas to life.


The "Open Innovation/Design Thinking as Marketers" breakout session takes place on Friday, November 13th from 10:30-11:20 a.m. PT.


Marriott Union Square, San Francisco, CA


As an innovation design consultancy Continuum helps organizations through business innovation and the design of compelling customer experiences. Based on in-depth consumer research, rigorous analysis of clients' business challenges and inspired creativity, we identify opportunities for innovation, create new products and services, and design new ways to communicate brands. Since 1983, Continuum has worked with companies worldwide including American Express, Andersen Windows, Procter & Gamble, BMW, Master Lock, Moen, Samsung, Johnson & Johnson. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.

Continuum and Sprint have a long-term relationship focused on the customer experience in Sprint Corporate Stores. In addition, we developed the Sprint Studio, a destination environment for Sprint's customers that goes beyond the traditional concept store. Sprint created an environment for their customers, and beyond, that engages their imagination, engenders their loyalty and ultimately drives purchase intent.

Contact Information

    Jill Monahan
    Tier One Partners
    P: 484.244.5300
    E: Email Contact