BOSTON, MA--(Marketwire - November 10, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), has published new research
detailing the best practices used to manage personal cell phones in the
workplace. By analyzing the behaviors of over 140 organizations, the
report, "
Wireless Expense Management: Controlling
the Invasion of Personal Cell Phones," showed how top performers were
able to increase the number of mobile devices by 15% while reducing their
total cost of ownership by 14%.
"With the challenge of managing mobile devices, the organizational demand
to control costs has become more complicated than ever," said Hyoun Park,
research analyst, Aberdeen Group. "Although 75% of organizations currently
have individual-liable devices in their enterprise, practically none of
them have the visibility needed to enforce vital enterprise policies or
compliance issues. Companies must be cautious in ensuring that their mobile
deployment strategies take the full cost of mobile service, security, and
compliance into account."
This research report provides insight on how enterprises are dealing with
the costs of both corporate-liable (CL) and individual-liable (IL) mobile
devices (defined as cell phones, smartphones, aircards, and pagers) used in
the workplace. By seeing the top corporate pressures, strategic actions,
capabilities, and technological enablers used by the most successful
organizations, readers will gain a holistic perspective on the proper
approach to cut costs while dealing with the proliferation of mobile
devices in the enterprise.
By understanding the full cost and support structure of enterprise
mobility, organizations are better positioned to make educated decisions on
handing the cost of mobile devices and services. In addition, this study
also provides insight on governance, risk management, and compliance (GRC)
as well as alternative technologies used to reduce mobility expenses.
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6099.
Visit
Research.Aberdeen.com for
additional access to complimentary
Information Technology Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Hyoun Park
Aberdeen Group Harte-Hanks
(617) 854-5385
Hyoun.park@aberdeen.com