SOURCE: Aberdeen Group

Aberdeen Group

November 10, 2009 10:00 ET

Controlling the Cost of Personal Cell Phones

Learn How Top Businesses Acquired 15% More Devices While Reducing Costs in 2009

BOSTON, MA--(Marketwire - November 10, 2009) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), has published new research detailing the best practices used to manage personal cell phones in the workplace. By analyzing the behaviors of over 140 organizations, the report, "Wireless Expense Management: Controlling the Invasion of Personal Cell Phones," showed how top performers were able to increase the number of mobile devices by 15% while reducing their total cost of ownership by 14%.

"With the challenge of managing mobile devices, the organizational demand to control costs has become more complicated than ever," said Hyoun Park, research analyst, Aberdeen Group. "Although 75% of organizations currently have individual-liable devices in their enterprise, practically none of them have the visibility needed to enforce vital enterprise policies or compliance issues. Companies must be cautious in ensuring that their mobile deployment strategies take the full cost of mobile service, security, and compliance into account."

This research report provides insight on how enterprises are dealing with the costs of both corporate-liable (CL) and individual-liable (IL) mobile devices (defined as cell phones, smartphones, aircards, and pagers) used in the workplace. By seeing the top corporate pressures, strategic actions, capabilities, and technological enablers used by the most successful organizations, readers will gain a holistic perspective on the proper approach to cut costs while dealing with the proliferation of mobile devices in the enterprise.

By understanding the full cost and support structure of enterprise mobility, organizations are better positioned to make educated decisions on handing the cost of mobile devices and services. In addition, this study also provides insight on governance, risk management, and compliance (GRC) as well as alternative technologies used to reduce mobility expenses.

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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