Vision Critical

Vision Critical

February 22, 2010 08:00 ET

ConvaTec and Vision Critical Announce Exciting New Partnership

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 22, 2010) - Strategic interactive research and technology company Vision Critical is pleased to announce a new partnership with ConvaTec, a leading medical technology firm specializing in wound and ostomy care products. Using Vision Critical's market-leading technology, ConvaTec has just launched an online portal for their ConvaTec Connects Panel for the US. While they already meet with these clinicians for live events throughout the year, this comprehensive research tool will better allow ConvaTec to gather opinion and consensus by regularly polling WOC nurses, better enabling the company to advance development of its vital ostomy care products, and improve delivery of its healthcare services.

"This is really all about empowering nurses. It's going to help them drive and impact the products and services that they need daily in their jobs, so it will have a direct effect on improving patients' lives, " says Matt Dawson, Global Marketing Manager for ConvaTec.

Initially, the panel will solicit the expertise of a core group of committed WOC nurses who have worked with ConvaTec before. "We're starting with a strong foundation of knowledge and participation," says Dawson. "But soon we're going to open it up to all nurses, and to all individuals living with an ostomy."

In the coming weeks, the panel will expand to become a global research network, launching in France, Italy and Germany. Vision Critical will enhance productivity for all these panels by providing ConvaTec with high value-added services such as assisted tech support, panel management, and study support.

ConvaTec's history of using innovative technology and pursuing new ideas for improving people's lives make it a perfect match for online research firm Vision Critical. In the words of Vision Critical CEO Angus Reid, "It's a good fit because, like us, they use the best technology they can get their hands on to deliver the best possible product." 

Vision Critical is one of the world leaders in global online panel research and the creator of Sparq – the market's leading research technology for online community panels. In the last five years, the company has grown from 30 people to more than 300 employees in offices across North America, Europe and Australia – with plans to expand into Asia in 2010. Vision Critical made the top 10% of Deloitte's 2009 ranking of fastest-growing technology companies in North America and won the prestigious Forrester Groundswell Award for using social media to generate business results.

About Vision Critical®

Vision Critical is a strategic interactive research company combining technology, researchers and global panels. We help companies reduce research costs while generating engaging and insightful relationships with consumers. Vision Critical uses a visual approach, panel technology and our own global panels to embrace markets with the click of a mouse. The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to our technology.

Angus Reid Public Opinion is the company's global public affairs practice, specializing in the analysis and understanding of "citizen markets" and the public commons. Its Global Monitor contains over 20,000 published surveys.

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