Seventh Generation

January 03, 2007 15:20 ET

Convenient Answers to an Inconvenient Truth

BROOKLYN, N.Y.--(Collegiate Presswire - January 3, 2007) - One Degree,, a broadband site dedicated to climate change developed by The Weather Channel Interactive (TWCI), Seventh Generation (, the leading eco-friendly home products company, and (, the largest environmental website, are ringing in the new year by offering the first three CONVENIENT TRUTHS entrants of 2007, the chance for an exclusive phone call with contest judge, Daryl Hannah, Actress and Environmental Advocate! CONVENIENT TRUTHS is a user-created video contest ( whose mission is to garner simple yet effective responses to reducing our carbon emissions.

The CONVENIENT TRUTHS contest is endorsed by former Vice President Al Gore, who "applauds TreeHugger's efforts" calling the contest "a great way to spread the word and bring the issue into our daily lives."

Entrants have until February 28th 2007 to create and submit 1-2 minute videos on everyday solutions to climate change to the contest site Videos will be selected based on how inspiring, pragmatic and compelling they are. "Both big and small solutions have their own benefits," said Graham Hill, Founder of "Whether a video submission is about someone carrying home their groceries in their own cloth bag or about switching an office building over to solar-powered heating, we're looking forward to seeing a great variety of each."

Winning entries will be determined by a combination of web viewers and expert judges including Laurie David, Founder of; Arianna Huffington, Co-Founder and Editor of The Huffington Post and Dr. Heidi Cullen, Climate Expert for The Weather Channel.

Winning videos will be broadcast on various outlets including One Degree ( The Top 10 videos will be packaged on a DVD and distributed by Ironweed Films.

Prizes valued close to $30,000 are designed to reduce winners' carbon emissions in high-impact areas of travel, transportation, and home. They include: an all-expense paid trip for two to the Alaskan wilderness from Alaska Wildland Adventures (, travel gear from Patagonia ( , a green home makeover from Ecohome Improvement (, Seventh Generation ( home products, E-V Sunny Bicycles ( from Thera-P-Cushion, Voltaic solar backpacks (, a Zipcar ( membership, and carbon offsets (

Recognizing that global warming is a global problem, EPIC Vancouver ( is sponsoring the contest's new "EPIC International Prize." Open to citizens world-wide, popular designer and contest judge, John Fluevog, will select the one video that best addresses conscious consumerism in relation to global warming. Winner will receive $5,000 CAD for a sustainable shopping spree, a round trip ticket to Vancouver to attend EPIC's Sustainable Living Expo (, a Dutch citybike from Jorg&Orlif (, and 100% biodegradable shoes from John Fluevog (

CONVENIENT TRUTHS is a carbon-neutral contest, and all emissions generated will be offset by the non-profit organization DriveNeutral. For more information, visit

MySpace Page:


TreeHugger is the leading online media company dedicated to everything modern yet environmentally responsible. Their leadership has been recognized by the Bloggies, the Webbies, the Vloggies as well as Vanity Fair, The New York Times, Time, The Oprah Winfrey Show and many others. Offering environmental news, information, and tools to help people green their lives, TreeHugger brings sustainability into the mainstream.

About Seventh Generation:

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally responsible products for a healthy home. For 18 years, the closely held Burlington, Vermont company has been at the forefront of a cultural change in consumer behavior and business ethics. One of the country's first self-declared "socially responsible" companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered "traditional." Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain -- from suppliers and partners to shareholders, customers and its own staff.

The company derives its name from the Great Law of the Iroquois that states, In our every deliberation, we must consider the impact of our decisions on the next seven generations. For more information, visit or the company's blog

Contact Information

    Contest Coordinator
    Jessica Root