September 26, 2007 08:00 ET

Cook Your Way to Victory with Jif® Peanut Butter

Jif announces nutty recipe contest with $10,000 grand prize

TORONTO, ONTARIO--(Marketwire - Sept. 26, 2007) - The makers of Jif® Peanut Butter are launching The Jif Recipe Challenge Contest™ starting Monday, October 1, 2007. Contestants are asked to create an original recipe using Jif® Peanut Butter, Smucker's® products and Robin Hood® Nutri™ Flour Blend, and the grand prize winner will receive $10,000 and a Smucker's gift basket. The four runners up will each receive $1,000 and a Smucker's gift basket.

"Peanut butter is a tasty snack that's fabulous in many recipes so we really hope people have fun with this contest and send us lots of imaginative, delicious recipes," says Cheryl Malton, Communications Specialist of Smucker Foods of Canada Co. "Of course, creativity is key. We're hoping a grand prize of $10,000, which would make a sizable contribution to an RESP if the winner chooses, will encourage lots of people to break out the mixing bowl and give it their best shot."

"When judging this contest I will be looking for taste, creativity and appearance," says Dana McCauley, one of the contest judges, a food consultant and author of Dana's Top Ten Table. Ease of preparation will also factor into the judging. "Peanut butter is such a versatile ingredient I'm excited to see how people take it beyond the classic PB&J sandwich!"

While fairly new to Canada (Jif was launched here in 2004), Jif Peanut Butter is the #1 selling brand of peanut butter in the world! There are about 1,500 peanuts in each 1 kilogram jar of Jif peanut butter and one million pounds of peanuts are used in the Jif plant every single day. Now that's a lot of peanuts!

How the Contest Works

- Submit an original recipe with photo, either on-line or by mail, which includes a minimum of 1/4 cup of Jif Peanut butter, 1/2 cup of Robin Hood Nutri Flour Blend and 1/4 cup of any Smucker's product (Jam or Ice Cream Topping).

- The contest is open to legal residents of British Columbia, Alberta, Saskatchewan, Manitoba, North West Territories, Nunavut or Yukon who have reached the age of majority at the time of entry and who are not graduates of accredited culinary programs or food professionals (e.g., chefs, food editors, home economists).

- Recipe submissions must be received on-line or postmarked no later than Friday, January 4, 2008.

- The top 10 recipe entries that are nominated by the judges will be posted online at www.myjifrecipes.ca for consumer voting between January 30, 2008 and February 10, 2008.

- Voters will be automatically entered through their eligible on-line votes into a daily draw where they can win a Smucker's gift basket worth approximately $50 each. No purchase necessary to enter the Voter Contest. Limit one vote per person and email address per day.

- The combination of points from the judges' scores and consumer voting will be tallied to select the grand prize winner and four secondary prize winners.

- For entry details and Official Rules visit www.myjifrecipes.ca or write to Jif Recipe Challenge Contest RULES, P.O. Box 302, Dept. 500 Oakville, ON L6J 5A2.

- For more information about Jif products, tips, recipes, contests and promotions, log on to www.jif.ca or call 1-800-567-1897.

About The J.M. Smucker Company

The J. M. Smucker Company is the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. Since 1998, the Company has appeared on FORTUNE Magazine's annual listing of the 100 Best Companies to Work For in the United States, ranking number one in 2004. For more information about the company, visit www.smuckers.com.

(c)/™/® The J.M. Smucker Company. Pillsbury is a trademark of The Pillsbury Company, used under license.

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