COOKIE JAR GROUP

COOKIE JAR GROUP

June 02, 2006 08:00 ET

Cookie Jar Education Hires Roger Posacki as President

TORONTO, ONTARIO--(CCNMatthews - June 2, 2006) - Cookie Jar Education Inc., a leading publisher of educational materials and teaching aids, welcomes Roger Posacki as president of its Carson-Dellosa publishing business. Michael Hirsh, CEO of Cookie Jar Education, made the announcement.

Posacki was formerly the General Manager for the Canadian Division of Binney and Smith, Inc., a subsidiary of Hallmark Cards that manufactures and markets art products for children and adults under the Crayola® and Silly Putty® brands. He will be bringing this skill set to Carson-Dellosa to oversee the continued growth in the dealer and trade markets while exploring other potential in retail and international sales.

"Carson-Dellosa is a highly respected publishing company with a solid foundation in the industry and a proven track record in establishing new markets. I am thrilled to be leading this impressive team at a time when the company is poised for significant growth," said Posacki.

With over 20 years of industry experience at both Binney and Smith, Inc. and Procter & Gamble, Inc., Posacki provides strategic initiative, a talent for integrated marketing, and proven leadership to continue the aggressive growth within Carson-Dellosa in new and existing channels. From successful product launches to programs that increase company competitiveness, Posacki's professional background exhibits a history of creation and implementation of successful strategies that have significantly improved growth, financial performance, and operational excellence.

"Roger not only brings years of experience to this position, he has a proven track record for success. I am confident his ability and leadership will drive growth in our organization, while maintaining Carson-Dellosa's reputation for providing quality educational resources," states Michael Hirsh.

About Cookie Jar Group/Cookie Jar Education

Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group's products reflect its commitment to provide the best in children's published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc., as well as a 20% interest in Teletoon Canada Inc., Canada's only all animation broadcaster.

Cookie Jar Education Inc., the educational arm of Cookie Jar Group, includes Carson-Dellosa Publishing, High Reach Learning and recently acquired Rainbow Bridge Publishing. Carson-Dellosa is one of the largest providers of supplemental education materials in the U.S., reaching nearly 2 million teachers with a wide array of books, classroom decoratives, puzzles and games, toys, science kits, flash cards, manipulatives and more. High Reach Learning reaches daycare providers and Head Start centres with curriculum as a direct supplier of early childhood materials for children three months to seven years of age. Rainbow Bridge provides quality summer workbooks to parents through the trade and mass markets. Cookie Jar Education Inc. is a global children's educational company.

www.carsondellosa.com

www.thecookiejarcompany.com

Contact Information

  • SSA Public Relations
    Los Angeles:
    John Russel, Andrea Nicastro
    (818) 501-0700
    or
    SSA Public Relations
    New York:
    Carolyn Lipkins
    (212) 679-4750
    or
    SSA Public Relations
    Montreal:
    Alex Radmanovich
    (514) 845-2949