Cookin' Greens

Cookin' Greens

June 02, 2009 11:15 ET

Cookin' Greens-Making Fresh Produce Green with Envy!

Cookin' Greens™ offers a totally fresh spin on tasty, healthy and convenience with the first ever full line of pre-chopped, double-washed, quick-frozen, dark-leafy green vegetables

TORONTO, ONTARIO--(Marketwire - June 2, 2009) -

Attention health/lifestyle/food editors:

If convenient, nutritious and delicious dinner options seem impossible in our fast-paced world, then your future's about to get a little brighter - brighter green that is. Cookin' Greens frozen dark-leafy green vegetables are now available, offering you 100 percent natural, tasty greens that go from freezer to fork in 12 minutes or less. The product line includes quick-frozen kale, rapini, spinach and a unique "Designer's Mix."

The longer fresh greens sit, the more vitamins, minerals and flavour they lose. But fresh-picked Cookin' Greens travel from farm to freezer in six hours or less, and are frozen at their nutritional and flavourful peak to lock in maximum taste and health benefits. The result is vibrant and multi-textured, improving upon the traditional "frozen block" format in favour of shredded, confetti-like, glorious greens that retain important vitamins, minerals, antioxidants and flavour.

Move over frozen peas, carrots and corn - a variety of frozen, chopped, dark-leafy green vegetables are now available in the grocer's freezer at Toronto-area Sobeys Urban Fresh Markets. With Cookin' Greens, the frozen vegetable market finally makes it easy to include healthy dark-leafy greens into your diet. Cookin' Greens takes the fuss out of washing and chopping bunches of fresh greens by doing all of the work for you. Plus, buying pre-cut and pre-washed greens mean that there is no waste to dispose of and very little mess to clean up.

For optimal health, Canada's Food Guide recommends eating seven to 10 servings of vegetables and fruit each day, and choosing at least one dark green vegetable. Many dietitians recommend Cookin' Greens as a flavorsome, convenient and healthy way to meet your daily need for greens, which Registered Dietitian/Registered Nurse Kelly Fleming explains are "an important source of vitamins A, C and K, calcium and iron, and potent antioxidants."

Continues Fleming: "A great way to ensure that you're doing the best for your body is to eat foods like dark, leafy greens, which contain protective vitamins, minerals, phytochemicals and fibre. It's the most tried and true method of eating your way to good health."

Registered Dietitian Cara Rosenbloom adds "Canada's Food Guide also recommends choosing vegetables prepared with little or no added fat, sugar or salt. Cookin' Greens are free of added salt, sugar and fat, and they happen to taste great too!"

In addition to 500-gram bags of chopped rapini, kale and spinach, Cookin' Greens also offers a thoughtfully crafted "Designer's Mix," which is a healthy blend of spinach, collards, rapini, cut yellow beans and diced onion. Simply saute any Cookin' Greens variety in a ribbon of olive oil, lots of garlic and a touch of sea salt, and splash with lemon juice or some balsamic vinegar for a delectable side dish.

Cookin' Greens can also be added to omelettes, pasta, stews, pizza, casseroles and soups. The culinary uses for Cookin' Greens are limitless - try Cookin' Green-topped tacos, enjoy cold whole-grain salads with Cookin' Greens and your favorite vinaigrette, or roll it with chilled rice and seaweed for Cookin' Greens sushi. Even more inventive cooking ideas can be found online at

About The Toby Brand:

"The Toby Brand", created in 2008, specializes in product innovation & brand enhancement. The brand's aspiration is about establishing a platform linking the ideas of Innovation2.0™ and Community Branding™, offering other like-minded thinkers a chance through online and offline networking to possibly have their innovative ideas come to life through the support of a proven proprietary development process. Based in Toronto, Ontario, The Toby Brand's mission is about pioneering, being first to market, forging new, inclusive paths, identifying emerging lifestyle trends and bringing them to life with a team of unbelievable resources. With this vision firmly in position, as its first foray , The Toby Brand has developed Cookin' Greens™, a line of freshly-cut, farm-to-freezer dark-leafy green vegetables.

Registered Dietitian Cara Rosenbloom is available for interviews. For more information or to arrange an interview, please contact:

Contact Name: Alexander York
Phone number: 416-819-2626

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