Fitness Footwear

Fitness Footwear

September 24, 2009 12:00 ET

Cool Autumn Sends Emu Boots Sales Soaring Reports Fitness Footwear

LONDON, UNITED KINGDOM--(Marketwire - Sept. 24, 2009) -

Editors Note: There is a photo associated with this Press Release.

It has been a cool and sunny September for the UK, causing Fitness Footwear's sales of Emu boots to steadily increase throughout the first weeks of Autumn.

Normally at this time of year, it's the start of the outdoors season, meaning big sales of walking boots, hiking boots and wellies. But with a fresh focus on fashion, young women seem to be forgoing the discounted Ugg boots styles which are common place on the high street, in favour of finer quality footwear.

Recently the media has been talking about signs of steady growth as the UK begins pulling itself out of recession. Perhaps this is one of those signs? Fitness Footwear MD Luke Barlow seems to think so:

"We've seen some dramatic changes in shopping trends this year. In the past few months we've seen a reduction in the number of purchases, but an increase in the cost of products being bought."

He added that "While people are buying less, they are making a more informed purchase about what it is that they are buying and very often paying more for a premium quality product that they know they want, instead of snapping up a good deal simply because it's there."

This would explain the sudden demand for Emu boots, which are viewed by many to be superior to the popular Ugg boots when it comes to comfort and durability.

Made with the finest sheepskin and merino wool from the wool capital of the world on the East coast of Australia, Emu boots are made by surf specialists EMU Australia who originally designed the Emu boot to be a warm after-surf boot to insulate the feet after swimming in icy cold waters during the autumn and winter months.

There are two types of Emu boots. The Emu Bronte, which is lined with merino wool for soft comfort and insulation and the Emu Stinger, which is made from sheepskin for additional breathability and also lined with merino wool.

Today, Emu boots are the snug, trendy and toasty fashion footwear for women looking to stay warm and in style while out shopping and socialising. So with highs of 20°C and clear sunny skies forecast for the weekend, the outlook for Emu boots sales is good.

"The weather has certainly helped," said Mr Barlow. "It's the perfect balance of cold weather and clear, sunny skies that makes people want to buy warm products, like Emu boots, and venture outside."

With clear blue skies and cool temperatures forecast for the rest of September, and with colder weather on the way, Fitness Footwear have a wide range of colours and styles of Emu boots available to order, and are ready to meet the growing demand for warm and fashionable footwear with free UK delivery and 365 day returns on all orders.

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