SOURCE: Coremetrics


February 02, 2010 09:00 ET

Coremetrics Expands Partner Network for AdTarget Platform and Online Marketing Application

More Than 150 Companies Signed in First 6 Months for Fast, Easy Deployment of Targeted Display Ad Campaigns

SAN MATEO, CA--(Marketwire - February 2, 2010) - Coremetrics, the leader in marketing optimization, today announced the significant expansion of Coremetrics AdTarget™, an industry-leading data syndication platform and online marketing application. From June 2009 to January 2010, Coremetrics has added five new Coremetrics Connect™ certified partners and more than 150 new AdTarget customers. AdTarget enables businesses to easily syndicate information about website visitors to targeted ad solution providers, who can begin serving personalized display ads instantly. AdTarget directly drives revenue through higher conversion rates and by increasing the likelihood that visitors will return to a site.

New Coremetrics Connect certified partners for AdTarget include industry-leading ad solution providers Criteo, FetchBack, Red Aril, and ValueClick, Inc. These companies join existing AdTarget certified partners AudienceScience, ChoiceStream, Dotomi, OpenX, and [X+1], who have supported the platform since its launch in June 2009. AdTarget is among the fastest-selling Coremetrics applications, with more than 150 clients in just six months. Some AdTarget customers include Lamps Plus, Golfsmith, and PETCO.

"Targeted display advertising is an extremely effective way to drive revenue, but it used to be a headache to implement given the hassle of adding new tags for every ad network provider," said Jamey Maki, director of eCommerce and online experience, Golfsmith. "AdTarget is a definitive game changer. We can select which ad networks we want to work with, what information we feel is relevant to improving our advertising and then leverage our existing Coremetrics tags. Our display advertising is both better targeted across the networks we work with and more relevant to the people we want to reach."

With a drag and drop interface, AdTarget clients can leverage their existing Coremetrics analytics infrastructure to syndicate activity data across ad networks and ad exchanges, eliminating the need to place additional code on their pages. Moreover, since Coremetrics tags are placed throughout the entire website, clients can define and syndicate highly segmented activities, offering a broader range of behavioral data than available in most ad network tags. Connect certified ad partners can then easily and immediately launch extremely relevant and effective display ad campaigns on behalf of clients.

AdTarget Key Customer Benefits:

-- Increases visitor re-acquisition rates with more effective display
   advertising campaigns fueled by rich website visitor behavior data

-- Decreases cost of implementation and time to value by using existing
   Coremetrics tags and segment definitions

-- Increases reach by placing more relevant ads via Coremetrics Connect™
   certified AdTarget partners

-- Tracks how display ad campaigns drive conversions; optimizes marketing
   mix with comprehensive multi-channel views

"We seized an opportunity to radically simplify how companies work with targeted display ads, removing unnecessary complexity by leveraging the Coremetrics platform -- a platform that serves more than 2100 online brands," said John Squire, chief strategy officer, Coremetrics. "The tremendous response from the market shows that we've struck a chord with businesses who understand that quickly and easily putting the right message in front of the right people drives revenue. We anticipate that this solution will continue to dramatically speed the use of targeted display advertising across the Coremetrics client base and that we will add new network partners."

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

Find more information at or 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit

Contact Information

  • Media Contacts
    Michela Stribling
    Senior Director, Corporate Communications
    Tel: (650) 762-1433
    Email: Email Contact

    Shelley Risk
    Horn Group for Coremetrics
    Tel: (415) 905-4037
    Email: Email Contact