SOURCE: Coremetrics


April 28, 2010 09:00 ET

Coremetrics Launches Mobile Application for Marketing Executives on the Go

Application Allows Real-Time Access to Website Metrics and Trend Analysis

SAN MATEO, CA--(Marketwire - April 28, 2010) -  Coremetrics, the leader in marketing optimization, today announced the release of Coremetrics for Mobile™ during Client Summit 2010, the company's customer conference, held in Austin, Texas.

Available for free at the iPhone App Store, Coremetrics for Mobile provides access to all critical Coremetrics Analytics™ 2010 information and performance measurement from iPhone® and iPad as well as all major smart mobile devices, including BlackBerry® and Android™ for Coremetrics clients.

Key Features

  • Easy access: Leverage iPhone's intuitive interface to access all analytics metrics and use standard iPhone gestures to zoom in on critical performance areas.
  • Real-time site analysis: Take decisive actions by monitoring site metrics, articles, products, marketing programs, product sales and events.
  • Real-time competitive intelligence: Benchmark website performance against industry leaders and peers to uncover areas with significant conversion and business potential.
  • Trend analysis: Select date ranges to monitor hourly, daily, weekly, monthly, quarterly and annual trends.
  • Funnel analysis: Analyze visitor progress through key conversion funnels.
  • iPad and mobile sales metrics: Measure the success of sales generated on mobile devices and gaming devices.

"Marketers are under tremendous pressure to understand what works and make quick adjustments to optimize the return of the marketing dollars they spend. To be successful they need to review and interpret data at any given time," said Joe Davis, CEO, Coremetrics. "With our app for iPhone, marketing executives can cut through the data, distill and visualize relevant information and use accurate metrics to make the right investment decision that generates value for the business at any given time from anywhere in the world."

App Measurement for iPhone and iPad
Coremetrics Analytics 2010 customers will be able to measure and analyze the use of native applications being run on iPhone and iPad. Coremetrics iPhone and iPad app measurement includes a full tag set for advanced tracking so that companies can easily and quickly gain insight into how customers interact with a brand on mobile devices, even when in offline mode:

  • Analyze app usage and links to external content
  • Build Truepath reports to analyze progress through games or apps
  • Track purchase and carting events for commerce apps

Mobile Reporting
Marketers will now see reporting on these mobile devices -- in addition to the BlackBerry, Android and others -- within their Coremetrics Analytics 2010 environment automatically.

Coremetrics Benchmark™ for Mobile and Gaming Devices
Coremetrics Benchmark, the industry's only peer-level benchmarking solution that measures online marketing results, including sales metrics, against those of the competition, will now enable marketers to report on sales from mobile devices, notably iPhone, iPod® touch, iPad, BlackBerry, Android, and all major gaming devices, such as the Nintendo® Wii, Sony PlayStation®, and Xbox 360. More than 500 leading U.S. retailers will contribute information about sales from mobile and gaming devices to Benchmark. All data is aggregated and anonymized. Coremetrics also recently enhanced Benchmark to include near-real-time metrics and added advanced functionality, such as sales trends by comparison period, conversion rates from Pay per Click (PPC) campaigns, and website traffic by browser type.

These new applications will be available worldwide in June 2010.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

Find more information at or 866-493-2673.

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Coremetrics, the Coremetrics logo, Coremetrics Analytics, Coremetrics Benchmark, and Coremetrics for Mobile, are either registered trademarks or trademarks of Coremetrics in the United States and/or other countries. All other trademarks are the property of their respective owners.

Contact Information

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    Michela Stribling
    Senior Director, Corporate Communications
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    Shelley Risk
    Horn Group for Coremetrics
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