SOURCE: Alterian

September 25, 2007 12:26 ET

Cornerstone Chooses Alterian for Analytics, Campaign Management and Speed to Market

Canada's Largest Marketing Services Provider Selects the Alterian Marketing Services Platform to Replace Internally Developed Tools

CHICAGO, IL--(Marketwire - September 25, 2007) - Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has announced a new partnership with leading Canadian database management provider, The Cornerstone Group of Companies. The Alterian Marketing Services Platform will allow Cornerstone to offer more powerful data discovery and campaign management functionality to their database clients throughout North America.

"Cornerstone takes great pride in our people and the technology we develop for our clients. But we reached a point at which we had to significantly enhance our in-house campaign management technology or look to outside expertise," explains Bob Coles, Chief Operating Officer, Cornerstone. "After rigorous testing and evaluation, we recognized that the Alterian solution was a superior, lightning-fast tool. Analysis can be performed in seconds, instead of hours, and we have a real-time view of all campaigns. This saves us time and money and helps our clients improve their customers' experience."

Adopting Alterian Data Discovery & Visualization gives Cornerstone the ability to interact with the data and transform it into useful metrics and graphical information. The Campaign Manager component builds on this information, and allows Cornerstone to carry out working segmentation across millions of prospects and customers. It also enables the rapid building, testing and execution of campaigns that incorporate these segments -- all from the user's desktop.

"By implementing the Alterian Marketing Services Platform, Cornerstone is now in a position to strengthen their service offering and be more competitive in the marketing services provider space," said David Eldridge, Chief Executive Officer, Alterian. "This is an example of how we believe all successful marketers -- in fact, everyone in the marketing space -- will model their business in the future. By drawing on partners to deliver specific skill sets they may not have, or may not want to support in-house, Cornerstone is freeing their people to concentrate on what they do best."

"Cornerstone and our clients will benefit from the incredible time and cost efficiencies achieved by the Alterian platform," added Mr. Coles. "These savings, combined with no longer having to continually maintain and upgrade our own technology, should contribute to an attractive return on our investment."

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. For more information visit

About the Cornerstone Group of Companies

The Ontario, Canada-based Cornerstone Group of Companies provides prospecting and database management products and services to some of the leading organizations in North America. Providing creative prospecting solutions and solutions for designing and executing database management strategies, the company includes units which specialize in list brokerage, list management, list processing, search marketing, marketing database, fundraising, and publishing services.

Contact Information

  • For more information please contact:
    Nick Klein
    The Red Group, Inc.
    Tel: 630-221-9900 x112
    Mobile: 630-207-3000
    Email: Email Contact