SOURCE: NearbyNow

November 05, 2007 05:30 ET

CosmoGIRL! and NearbyNow Launch New Multimedia Advertising Program to Drive Teen Shoppers Into Malls

NEW YORK, NY, and LOS ALTOS, CA--(Marketwire - November 5, 2007) - CosmoGIRL! Magazine, the number one selling teen magazine at newsstands, today announced CG! Concierge, a new advertising program that highlights hot new items and trends, and links teen shoppers directly to local shopping malls selling those products. The service features a new technology from NearbyNow, Inc., that allows shoppers to reserve products and pick them up at their favorite retailer. CG! Concierge will launch in the December/January 2008 issue of CosmoGIRL!.

"Research has shown that teens first look through magazines for shopping inspiration and then go online for more information on specific products before heading to the mall with friends," says Kristine Welker, VP/Publisher of CosmoGIRL!. "CG! Concierge provides an exclusive service to our readers and advertisers, offering the ultimate reader-to-retail connection."

The CG! Concierge program goes live online November 22nd, 2007 and will appear across three platforms: print, online and mobile:

--  Products and trends will be featured in the CG! Concierge section of
    CosmoGIRL! magazine, directing readers to www.nearbynow.com/CosmoGIRL to
    reserve items and arrange pick-up.
--  On www.nearbynow.com/CosmoGIRL, shoppers choose their desired
    product(s), and input their city and shopping mall. NearbyNow will verify
    availability and reserve the item(s).
--  Shoppers can also text NEARBY (632729) from their mobile phones to
    search for CG! Concierge products.
    

Advertisers and products featured in CG! Concierge includes Givenchy®, Soda Shoes®, Ubisoft®, Anne Michelle® Shoes, and Hannah Montana® Video Games.

"Our technology is designed to make shopping at your local mall as easy as possible," said Scott Dunlap, CEO of NearbyNow. "Now you can head to the mall knowing that the item you want will be there, in the size and color you need. We have seen significant use of our service by young, fashion-conscious women. The partnership with CosmoGIRL! is a perfect fit for us and we are very excited to be working with the magazine."

Retailers and brands alike have found that NearbyNow's service provides a valuable advertising venue for reaching those "high intent to buy" shoppers, and to drive in-store sales. Often referred to as the "Google of shopping malls," NearbyNow makes it easy to search for any product, brand, or sale at over 200 malls in over 130 cities across the US using the Internet or mobile phones. The ability to immediately target consumers in the 48 hours prior to purchase and drive consumers directly into stores is a powerful innovation that can naturally extend traditional print, TV, and search advertising. According to Forrester Research, the Internet will influence more than $1.1 trillion in in-store sales by 2011.

Sales and Partnership Inquiries

Shopping Center Management and Retailers interested in additional information can contact the NearbyNow sales and business development team at bizdev@nearbynow.com.

About CosmoGIRL!

CosmoGIRL! empowers and inspires young women to be leaders in all aspects of their lives. From setting the latest trends to standing up for what they believe in, our readers were Born To Lead. CosmoGIRL! publishes ten issues annually, as well as CosmoGIRL! Prom. Teens can also interact with the brand on the digital front, with Cosmogirl.com and CosmoGIRL! mobile (m.cosmogirl.com). The magazine is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (74.1 million total adults, according to MRI, spring 07).

About NearbyNow, Inc.

NearbyNow, Inc. provides a unique online service that allows consumers to search all products, brands, and sales currently available at local shopping centers using the Internet or mobile phones. Working with shopping centers and retailers across the United States, NearbyNow enables consumers to easily access local information both before and during their shopping trips. The company also creates an efficient marketing tool for retailers to target nearby consumers, helping to drive sales by turning online shoppers into in-store buyers. NearbyNow is headquartered in Los Altos, CA. Additional information can be obtained by phone at (650) 947-1300 or via the Web at www.nearbynow.com.

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