Treehoo Inc.

Treehoo Inc.

October 19, 2009 07:52 ET

Could 130 Billion New Trees Stop Global Warming?

STOCKHOLM, SWEDEN--(Marketwire - Oct. 19, 2009) - A new web portal called Treehoo.com that offers a search engine, free e-mail and online shopping invests 50 % of it's profit to plant new trees in the third world. The Swedish company behind the portal estimates that we need to plant approximately 130 billion trees to sequester the surplus of carbon that has been emitted into the atmosphere since the beginning of the 19th century.

The task would be monumental but doesn't seem impossible if we remember that there are some 400 billion trees growing on our Planet today, according to estimations made by NASA. This would mean that we need to extend the current amount of forests with some 30 %.

The Swedish web portal wants to use part of the huge revenues and profits rendered each year by Internet advertising and retail sales to reforest the planet. This year's revenue for those markets is estimated to about 350 billion U.S. dollars, which means that if all the worlds web searches, e-mailing and e-shopping were done through the site, we could plant all the trees in just one year. Something to think about the next time you are about to do one of these tasks on your regular search engine or e-shop.

The portal is getting more and more popular and is already amongst the 1000 most popular websites in Sweden, the first country it was launched in some weeks ago. If it could get to the same spot worldwide it would have a tremendous impact in the fight against global warming and climate change. The portal which already has been chosen as one of the best sustainable innovations this year by the Globe Forum, has been awarded with a participation in their Facilitator Program and will be present at this years Globe Forum meetings all over Europe to present the idea for political and economical leaders of the world.

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