SOURCE: Country Fresh, Inc.

October 22, 2007 09:00 ET

Country Fresh, Inc. Debuts New Line of Premium Snack Packs With Labrada Hi-Protein Granola Bar

Fresh-Cut Fruit and Vegetables Paired With Nutritious Protein Bars Makes Eating 'On-the-Go' Healthy and Easy

HOUSTON, TX--(Marketwire - October 22, 2007) - Country Fresh, Inc., a leading manufacturer and distributor of fresh-cut produce and ready-to-eat meal solutions, today announced a new line of snack packs combining delectable varieties of fruits, vegetables, and cheeses with Labrada Nutrition Hi-Protein Granola Bars. The product will be available beginning in November in select retail chains throughout the southeast.

Country Fresh's new snack packs come in four varieties featuring juicy cut apples, sweet grapes, crisp celery, crunchy carrots, and sharp cheddar cheese cubes. Each snack pack includes one of two flavors of the Labrada Hi-Protein Granola Bars, which boast 20 grams of protein each. Varieties include:

--  Apples, Grapes and Caramel Dip with Peanut Butter Chocolate Granola
    Bar
    
--  Apples, Grapes and Cheese with Peanut Butter Chocolate Granola Bar
    
--  Celery, Carrots, and Lite Ranch Dip with Almond Yogurt Granola Bar
    
--  Celery, Carrots, and Cheese with Almond Yogurt Granola Bar
    

"Consumers are continually seeking healthy and nutritious snacks that are convenient and delicious. We are excited to attain an exclusive marketing agreement with Labrada Nutrition to combine their award-winning protein bars with our high-quality fresh-cut fruit and vegetables to deliver an ideal product that millions of people can enjoy anywhere, anytime," said Country Fresh, Inc.'s Director of Marketing, Doug Burris.

"The partnership with Country Fresh expands the availability of our product and treats consumers everywhere to the power of the Labrada Hi-Protein Granola Bar. With the right mix of carbohydrates, protein, and fiber, it's a perfect snack to help maintain energy for today's busy and active people," said Labrada President and CEO Lee Labrada.

The new snack pack has a suggested retail price of $2.99 and will be available in select retail and grocery stores throughout the southeast.

About Country Fresh, Inc.

Country Fresh, Inc. is one of the country's largest producers, distributors, and marketers of fresh-cut fruit and vegetables. Privately held, Country Fresh, Inc. was founded in 1999, and now has six locations across the U.S. For more information, visit www.countryfreshinc.com.

About Labrada Nutrition

Labrada is the most trusted name in sports nutrition. Founded in 1997, the company was named to the Inc. 500 list of the fastest growing privately held companies in the United States by Inc. magazine. Labrada Nutrition offers functional foods including award-winning LEAN BODY bars, shakes, and powders. Labrada products are distributed nationally and internationally in health food stores, fitness centers and gyms, and other fine retail outlets. They can also be found on the Web at www.labrada.com.

Contact Information

  • For more information, contact:
    Miz Nakajima
    503-997-6045