SOURCE: Coyote Point Systems Inc.

Coyote Point Systems Inc.

April 07, 2010 16:05 ET

Coyote Point's New 2010 Channel Program Focuses on Authorized Reseller Competitiveness and Profitability

The 2010 Channel Program Emphasizes Training and Certification for Equalizer Products and Increases the Resellers Incentives When Selling Coyote Point Solutions

SAN JOSE, CA--(Marketwire - April 7, 2010) -  Coyote Point Systems Inc., the leading provider of application acceleration and load balancing solutions for mid-market companies, today announced the launch of their new 2010 Channel Program that is designed to increase their resellers' ability to remain competitive in the growing Application Delivery Controller market. The new program offers significant margin opportunities and protection to all Authorized Resellers strengthening their ability to profitably deliver superior customer solutions and achieve new levels of success.

"Choosing the right partner is critical to my success as a reseller," says John Pearson, owner of IP Networks, a nationwide provider of data networking solutions. "Vendor support and strategic programs must help my business succeed. With the new 2010 Channel Program it's clear that Coyote Point is investing in the success of its partners with marketing programs and pricing that will increase our market penetration and profitability."

Coyote Point's 2010 Channel Program highlights:

  • Deal Registration - All levels of Authorized Resellers can register their unique opportunities to protect those deals and qualify to receive higher discounts to be taken at the time of purchase.
  • Leads from Coyote Point - Leads generated by Coyote Point now automatically qualify for special deal registration discounts.
  • Market Development Funds - Qualifying resellers can earn Market Development Funds to help fund customer facing lead generation marketing programs.
  • Dedicated Reseller Pre-sale Engagement Teams - Resellers can maximize their selling efforts with pre-sales engagement and online demonstrations provided by the Coyote Point sales team.
  • Technical Certification & Training - Three levels of training are now available to all resellers allowing them to deepen their knowledge of Coyote Point solutions, expand their service offerings and play a more active role in supporting their customers' needs.

"This updated program offers two major benefits to Authorized Resellers. First, we increased the reseller's competitive advantage by offering higher deal registration incentives. And second, we added a more in-depth training and certification program," states Jim Puchbauer, Director of Marketing for Coyote Point Systems. "Because we don't sell direct to customers, our goal is to provide our Resellers with a competitive edge, ensure they're armed with the necessary tools to satisfy customers, and provide incentives to keep them profitable and motivated to maintain a long-term partnership with us."

The 2010 Channel Program is effective as of April 5, 2010. For more information visit

About Coyote Point
Coyote Point Systems Inc., is a recognized leader in delivering affordable solutions for application delivery, performance and acceleration. The time tested reliability and performance of Coyote Point solutions are backed by eight generations of success of its award-winning Equalizer series platform. Equalizer Application Delivery Controllers provide the industry's foremost combination of performance, affordability and ease of use.

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