SOURCE: Creative Automation

October 03, 2007 15:48 ET

Creative Automation Company and CognitiveDATA Announce Strategic Alliance

HILLSIDE, IL--(Marketwire - October 3, 2007) - Creative Automation Company, a leader in database management solutions, announced today that it has formed a strategic alliance with CognitiveDATA, a leading provider of marketing technology.

Effective immediately, Creative Automation will be incorporating IntelliDRESS® into its extensive data processing offerings. IntelliDRESS® is an advanced customer identification and mail optimization tool designed to help clients increase their direct mail response and ultimately boost revenue.

"I'm very excited about this strategic alliance between Creative Automation and CognitiveDATA," stated Martin Kurpiel, President of Creative Automation. "We are continually looking to develop or integrate advanced technologies into our offerings, and IntelliDRESS® is a perfect fit into our address deliverability suite of products. Through alliances such as this, we continue to assist our clients in improving deliverability, decreasing postage costs, and reducing undeliverable as addressed mail."

Rod Ford, CEO of CognitiveDATA, affirms, "Creative Automation is doing really exciting things for their clients. We are thrilled to be a part of their solution."

Incorporating IntelliDRESS® into the wide array of products and services at Creative Automation will allow clients to generate even greater savings in mailing costs while improving their overall marketing performance. Creative Automation is dedicated to enhancing its processes by coming up with new ideas and solutions, allowing them to stay at the forefront of the direct marketing industry.

About CognitiveDATA

CognitiveDATA is a marketing technology company with over 300 clients. Founded in 2001, CognitiveDATA has created a new wave of Response Technology that is substantially lifting the marketing response rates for some of the most sophisticated direct marketers in the country. The privately held corporation is headquartered in Little Rock, Arkansas. For more information, contact CognitiveDATA at 866.243.7883 or visit www.cognitivedata.com.

About Creative Automation Company

Creative Automation is a privately held and minority owned company that has been dedicated to the critical data processing, database management, and direct mail production needs of its customers since 1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing actionable solutions to meet its clients' needs. For more information, contact Creative Automation at 800.773.1588 or visit www.cauto.com.